Hotel Speak

JUNE 6, 2023

Consumers are becoming increasingly aware of their impact on the environment, and they’re demanding businesses put forth efforts to reduce this impact. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns.

Hospitality

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities.

Sales

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. If consumers were looking for a lower-cost deal than booking through Royal Caribbean International, they’d have plenty of options. Here are some ways it’s been done.

Travel

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. The ability to specialize in one field can help you attract more consumers by meeting their unique demands.

Branding

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing

SiteMinder

JUNE 12, 2024

This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. Cross-selling, on the other hand, promotes additional services, such as spa treatments or dining packages. They took a lot of guesswork and personal judgement out of the equation.

Yield Management

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Gucci allows consumers to “wear the product” before making a real purchase.

Branding

SiteMinder

OCTOBER 27, 2022

The best way to make your hotel will depend on your specific location, target market, brand, and resources. With technology and manufacturing capabilities increasing, so does your ability to serve better food and deliver a better dining experience. Here are some ideas for different areas of your business on how to innovate.

Hotels

SiteMinder

OCTOBER 10, 2022

In-house fine dining establishments (usually multiple bars and restaurants). The star rating system is widely recognised by consumers across the globe, and having that kind of accreditation could therefore be seen as a strong marketing tool. Valet parking. 24-hour room service. A doorman or butler. Nightly turndown services.

Services

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Through professional photography and thoughtful design, you can showcase the unique features of your accomodation, from luxurious rooms to exquisite dining options.

Digital Marketing

eZee Absolute

JUNE 27, 2024

Personalized Guest Experiences Create NFTs that represent one-of-a-kind experiences tailored to individual guests, such as personalized spa packages, bespoke city tours, or private dining experiences with chef-special dishes. Market Understanding and Guest Education: Many of your guests are likely unfamiliar with NFTs.

Hotels

MediaBoom

MARCH 28, 2024

Experiences Highlight the best parts of staying with you, like your top-tier spa or gourmet dining, to draw guests in. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously. As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels

SiteMinder

JANUARY 8, 2024

Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations

SiteMinder

JANUARY 8, 2024

Quick service establishments engage in offering snack foods, whereas catering businesses and restaurants can lean towards a casual take-away experience or seated fine-dining. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations

Hotelier Magazine

MARCH 11, 2024

Even in today’s economic climate, consumers globally are allocating a larger share of wallet to experiences over goods, including 48 per cent of Canadians who are prioritizing travel at the expense of other spending.​ And we knew it would take more than an innovative marketing campaign.

Tourism

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services