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Former Heads of Google Travel and Tripadvisor Form AI Startup to Head Off Online Travel Agencies

Skift Blog

Skift Take: The idea of hotels partnering with ex-Googlers and DirectBooking trying to undercut OTA-like Tripadvisor's relationships with LLMs is not without its ironies. Still, the concept of hotels working more closely with LLMs and bypassing OTAs is one that could gain traction. Read the Complete Story On Skift

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Exclusive: Trilogy Hotels closes first year with 13 hotels and big ambitions for 2025

Hotel Management

In an unbranded environment, youre relying more heavily on OTA partners, which comes at a higher cost of distribution. The post Exclusive: Trilogy Hotels closes first year with 13 hotels and big ambitions for 2025 appeared first on Hotel Management. Its an ecosystem based on high levels of trust.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. At Cendyn, we have been closely monitoring the impact of Googles changes on the way hotel search works. This is where Google Ads for hotels can really kick in.

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New behavioral framework exposes the real threats to hotel rate integrity

eHotelier

Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.

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Direct Booking Strategies: How to Promote Your Booking Engine Effectively

STAAH

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price.

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A Better Guest Experience Starts Here – The Thai Hotel That Got It Right with STAAH

STAAH

With stylish rooms, modern amenities, and close proximity to the BTS and MRT, the hotel offers both comfort and unbeatable convenience. Behind the scenes, however, the team faced a growing challenge: keeping up with OTA management without sacrificing valuable staff time or accuracy.

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How to Protect Your Rate Integrity: Making Your Direct Channel the Preferred Choice

Hotel Speak

industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.

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