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Skift Take: The idea of hotels partnering with ex-Googlers and DirectBooking trying to undercut OTA-like Tripadvisor's relationships with LLMs is not without its ironies. Still, the concept of hotels working more closely with LLMs and bypassing OTAs is one that could gain traction. Read the Complete Story On Skift
In an unbranded environment, youre relying more heavily on OTA partners, which comes at a higher cost of distribution. The post Exclusive: Trilogy Hotels closes first year with 13 hotels and big ambitions for 2025 appeared first on Hotel Management. Its an ecosystem based on high levels of trust.
The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. At Cendyn, we have been closely monitoring the impact of Googles changes on the way hotel search works. This is where Google Ads for hotels can really kick in.
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price.
With stylish rooms, modern amenities, and close proximity to the BTS and MRT, the hotel offers both comfort and unbeatable convenience. Behind the scenes, however, the team faced a growing challenge: keeping up with OTA management without sacrificing valuable staff time or accuracy.
industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.
And if your marketing doesn’t account for both modes of behavior, you’re bleeding direct revenue—right into OTA pockets. Worse: You’re letting OTAs, flash-sale platforms, and third-party agencies close the sale you opened. Don’t close the curtain too soon. She’ll start planning six weeks out.
The luxury four-star hotel combines modern and sophisticated amenities with a traditional touch of the Java culture Grand Sunshine is located just minutes from the Soroja toll gate and close to various popular tourist destinations.
They knew they would need a presence on both traditional OTAs and channels specialising in snow tourism, and that manually managing this diversity would be unsustainable for a growing chain. Distribution optimisation While the sector average maintains a 70-80% dependency on traditional OTAs, Snö Hotels has managed to reduce it to 50%.
If your mobile experience isn’t built for how luxury guests actually behave, you’re leaking conversions—and giving OTAs the close. Desktop Is the Close. Close with confidence. Gathering inspiration. If you treat mobile like a checkout lane instead of a showroom, you’re missing the point and the booking.
Those details back up the promise and set the property apart from the sea of generic listings on OTAs. Brand clarity saves money: With one look and feel across your website, OTAs and confirmation emails, you spend less time fixing mismatched photos, outdated rate descriptions or review complaints that stem from mixed messages.
Bidding platforms give you a quiet back door to move those vacant rooms, protecting the rates guests see on OTAs while topping up revenue that would otherwise slip away. Members always see at least five per cent lower prices than public OTAs, which helps you drive margin on lean dates.
But a quieter revolution is underwayâone hoteliers would be wise to watch closely. Why hotels should care Chase isnât just trying to replicate the OTA model. Loyalty potential : With Chase now deeply integrated into travel, hotels that connect into its loyalty and booking flows may see longer-term value than transient OTA shoppers.
Put plans into action to push visitors to book straight from you instead of OTAs. Hotels can save as much as 15% on commission charges by getting direct bookings instead of OTA bookings. Show Off Hotel Offerings Build separate pages for each offer Use top-notch photos and full details to point out what makes you special.
With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). Tools like ReviewMinder help them keep a close eye on guest feedback, while RatesTalk makes pricing decisions smarter and faster. Thats where STAAH came in.
With a single prompt, it provides instant guest insights, allowing hotels to generate guest briefings, track repeat OTA bookers and export data in seconds. Ulrich Pilau, CEO of Apaleo said : “For too long, hospitality has been trapped in outdated, closed software systems that stifle innovation.
Broadband supports lower-priority services like general browsing or OTA updates. Closing Thoughts: The New Competitive Edge Hotels that want to lead in the next era of hospitality must stop viewing networking as back-end plumbing and start treating it as strategic infrastructure. Staff should focus on surprise, delight, and empathy.
The Layer is carefully crafted to enhance the allure for local travelers seeking a luxury escape close to home. By leveraging geo-location and timing, the campaign displays an exclusive summer offer message specifically to nearby users perfectly tailored to inspire spontaneous staycations during the hotter months.
The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs. Capture more direct bookings : Integration supports commission-free transactions through AI tools, reducing OTA dependence.
The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. Overemphasis on the geographic area Traditional approaches assumed guests only considered hotels in close proximity.
But the importance of location runs a close second: 82% look for properties near their own offices, while 44% want to be close to client locations. Additionally, over the past year, larger numbers of buyers say direct (34%) and Online Travel Agency (OTA) (28%) bookings are decreasing.
Combined with the convenience of multilingual support and 24/7 availability, AI eliminates booking friction, boosts traveler confidence, and reduces OTA dependence. In fact, AI-powered website chats have been shown to triple conversion rates compared to users who go directly to the booking engine without assistance.
Booking Platforms & OTAs booking lead times, cancellation trends, channel performance. With its photo-based task management, real-time updates, and intuitivetraffic light system, Snapfix helps hotel teams close the loop from insight to actionfast. Work Order & Maintenance Logs (e.g.,
No endless scrolling through OTAs. Just close the gap between interest and interaction. In luxury travel, they’re not just influential—they’re transformative. By 2025, they’ll account for 45% of global luxury spend (Forbes). And they’re not getting inspired the old-fashioned way. No glossy brochures.
Hotels are typically found in cities, near airports, or close to tourist attractions. For example, if your PMS shows low occupancy for a weekend, SiteMinder can adjust your rates across connected OTAs instantly, helping you fill rooms without lifting a finger.
7/8/2025 Technoheaven Launches Next Generation Global Bed Bank Platform Technoheaven (TH) announced the launch of its next generation global bed bank platform, providing travel agents, tour operators, OTAs and DMCs with access to more than 1 million properties around the world. Outsourcing to an MSSP may close urgent capability gaps.
7/8/2025 Technoheaven Launches Next Generation Global Bed Bank Platform Technoheaven (TH) announced the launch of its next generation global bed bank platform, providing travel agents, tour operators, OTAs and DMCs with access to more than 1 million properties around the world. Outsourcing to an MSSP may close urgent capability gaps.
Show More X This ad will auto-close in 10 seconds Stay Connected Get the Newsletter Get news highlights delivered directly to your e-mail inbox. Gen AI provides an opportunity for the travel industry to reimagine the discovery and purchasing process for travelers.
From negotiating reduced OTA fees and leveraging Choice’s scale with suppliers, the company delivers tangible results for its franchise owners. Pacious closed with a message of momentum: Choice Hotels is delivering and has bold plans for tomorrow.
Asksuites AI Reservation Agent: Real Impact at Scale With over 5,000 hotels worldwide, Asksuites AI Reservation Agent is helping hotels open more conversations and close more reservations. Agents spend more time closing deals and less on manual tasks. The result?
The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs. Capture more direct bookings : Integration supports commission-free transactions through AI tools, reducing OTA dependence.
Your cost to acquire an OTA guest is going up. Are service tickets closed on time? Close the loop between marketing and performance Marketing used to be something of a black hole. How many maintenance tickets were created and closed last month? Your newest property isn’t generating reviews. They’re early signals.
The more popular and easily available a thing becomes, the more closely it cleaves to a standard. Direct bookings offer better margins for you while guests pay the same as or less than the OTAs. OTAs are a fact of life, and theres only so much you can do to optimize your presence on those channels. It just is.
Make more money during travel booms with direct bookings OTAs charge a 15-25% commission fee on every booking. Smart independent hoteliers keep a close eye on the latter category to ensure they capture demand as soon as it increases. With Little Hotelier’s direct booking engine, the extra cash goes in your pocket.
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Clap resides in Connecticut with his wife and has two adult children.
Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings. Hotels should pick OTAs that match their target market and give good terms. Staying updated with OTA trends can help hotels choose the best platforms and optimize their presence effectively.
Show More X This ad will auto-close in 10 seconds Stay Connected Get the Newsletter Get news highlights delivered directly to your e-mail inbox. Gen AI provides an opportunity for the travel industry to reimagine the discovery and purchasing process for travelers.
While I considered other opportunities, Hapi most closely aligned with these priorities: People: After nearly 10 years in business, Hapi is approaching 100 expert colleagues in nearly 20 countries with more than 800 years of collective experience in hospitality and hospitality technology. The Hapi team understands the industry we serve.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Show More X This ad will auto-close in 10 seconds Stay Connected Get the Newsletter Get news highlights delivered directly to your e-mail inbox.
Show More X This ad will auto-close in 10 seconds Stay Connected Get the Newsletter Get news highlights delivered directly to your e-mail inbox. Gen AI provides an opportunity for the travel industry to reimagine the discovery and purchasing process for travelers.
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