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Consider booking patterns, cancellation rates, average length of stay, guest preferences for room amenities or dietary restrictions, website and app metrics, competitor rates, and market trends—the list goes on. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Include add-ons and upsells on your property’s website to increase revenue and allow guests to customize their stay with you. Research shows that chatbots can increase booking conversion rates for hotels by up to 30% and lead to a 55% increase in upselling opportunities for hotels. Watch the full session from Passport 2024.
Flexible Cancellation Policies : In an unpredictable world, flexibility matters. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. Promote direct booking perks like free breakfast, flexible cancellation, or early check-in. This creates a sense of privilege and urgency.
Fewer cancellations due to delayed replies OTAs like Expedia value fast response times — and so do travelers. Revenue growth via post-booking upsells Post-reservation conversations are the perfect opportunity to offer: Room upgrades Add-on services as breakfast, transfer and experiences Promotional packages 5.
Set rate fences: protect higher rates with smart length-of-stay, cancellation, and channel rules. Offer clear direct booking benefits (upgrades, breakfast, flexible cancellation). The Cost You’ll miss opportunities for dynamic pricing, upsells, packaging, and tailored marketing. Front desk can upsell.
By formally confirming each booking, independent hotels provide guests with clarity, build trust with their customers, and can reduce instances of no-shows, because guests know it is their responsibility to show up (or face late cancellation/no-show fees). What to do next: Personalise messages and highlight relevant upsell offers.
With AI-powered solutions like AI Reservation Agents , hotels can handle the majority of routine inquiries automatically — including availability checks, cancellation policies, rate details, and booking assistance. Upselling : Offer room upgrades, packages, or early check-in.
Key capabilities include the ability to create and modify recurring meal plans, adjust company subsidies, request new restaurant options, schedule one-off meals for special events, and manage cancellations for holidays or other closures. According to ezCater, these enhancements cater to the evolving needs of modern, often hybrid, workplaces.
In a hotel setting, AI agents typically: Respond instantly to FAQs like check-in times, amenities, or cancellation policies. AI handles it all automatically, freeing up your team’s time for: Lead qualification Upselling Complex booking negotiations This impact is measurable. check-in instructions, upsells, loyalty offers).
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. Reduction of Operational Waste Data analytics helps pinpoint inefficiencies across departments — from low-converting distribution channels to unused inventory in upselling offers. Talk to one of our specialists today!
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. Reduction of Operational Waste Data analytics helps pinpoint inefficiencies across departments — from low-converting distribution channels to unused inventory in upselling offers. Talk to one of our specialists today!
Because the platform curates packaged itineraries, cancellation volumes stay lower than on bargain-only flash-sale sites. Offer free date changes within a set window and clear cancellation terms. Packages display higher on Tryp.com’s search results and entice guests to book longer stays while protecting your average daily rate.
How to Fix It Before You’re Cancelled (Quietly) You don’t need to build an in-house tech team or hire a Gen Z whisperer. Make it fluent in upsell. Gen Z isn’t cancelling hotels out of boredom. They’re cancelling the ones that fail to meet them with energy, immediacy, and intention. Messaging is the new front desk.
An AI agent powered by large language models (LLMs) can respond instantly, confirm availability, upsell a suite with pet amenities, and share relevant reviewsall within the same conversation. Example : A traveler browsing a hotel’s website might ask, Do you have pet-friendly rooms available next weekend?
This advanced integration enables direct connectivity between guest reservations and table bookings, allowing users to book, view, or cancel dining reservations directly within the Maestro Property Management System (PMS). âTravel is an $11 trillion market,â Bidner said.
This advanced integration enables direct connectivity between guest reservations and table bookings, allowing users to book, view, or cancel dining reservations directly within the Maestro Property Management System (PMS). âTravel is an $11 trillion market,â Bidner said.
This advanced integration enables direct connectivity between guest reservations and table bookings, allowing users to book, view, or cancel dining reservations directly within the Maestro Property Management System (PMS). âTravel is an $11 trillion market,â Bidner said.
This advanced integration enables direct connectivity between guest reservations and table bookings, allowing users to book, view, or cancel dining reservations directly within the Maestro Property Management System (PMS). âTravel is an $11 trillion market,â Bidner said.
By deploying this strategy a hotel is insuring itself against possible cancellations by having secured guests who can fill cancelled bookings. Data must be used to inform how many no-shows or cancellations to expect so you can overbook by that much. 2) Use multiple data sources.
This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences. Flexible Cancellation Policies While maintaining revenue is crucial, offering flexible cancellation policies during the holiday season can be a winning strategy.
4) Flexible Cancellation Policy Guests are looking for flexibility , now more than ever. People are even ready to pay a better price in order to have the flexibility to cancel. You’ve captured the client; upselling helps grow the revenue from them. It is one of the most important strategies for hotels.
Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process. You can easily set up your booking cancellation policy on STAAH Booking Engine. Result – increased retention and bookings.
In related trends, booking windows are much shorter and cancellation policies continue to be very flexible across the industry. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers. Insights are critical. Up-selling and cross-selling.
It’s when a guest books a room but simply doesn’t turn up without canceling. You’ve got the solo traveler who forgets about the booking, the big group that cancels last minute, and then there’s the mysterious disappearance act – no clue why they didn’t show up. There are a few different types of no-shows.
STAAHs three-step journey to book seamlessly allows you to upsell extras or highlight your best packages, improving direct revenue. Offer small perks like free breakfast, a room upgrade, or flexible cancellation. Ensure you make the Book Now buttons clear and easy to find. Fixing this is simple.
Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands. Manage no-shows and cancellations No-shows and late cancellations can be damaging to your revenue optimisation efforts, so you need to craft a fair policy, ensure all guests understand it, then enforce it to the letter.
Loss leader rooms can also become profitable through upselling and cross-selling. Bookings must be made directly through the hotel , which means they don’t pay the 15%-25% commission fees charged by OTAs, and the reservations are non-cancellable and non-changeable, so the revenue is locked in as soon as the booking is made!
A perfectly timed mobile marketing campaign directed at travelers looking for a place to stay after a flight cancellation is just one small example of the power of big data for hotels. Email marketing, hotel productivity, and upselling are some of many ways to use this data.
They form a record that can be accessed by both you and your guests, which can bring clarity to reservation changes, cancellations or modifications. Booking Cancellation – A notification to let the guest know their booking has been cancelled. Confirmation emails can also help in a managerial sense.
When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation. When travelers book through your website, they can make changes or cancel directly with your property, giving them peace of mind. Generate more revenue.
The same goes with the reverse, late cancellations are automatically relisted, allowing the hotel to optimise its revenue potential. An Independent Hotel’s PMS Increases Upsell Potential All hoteliers are looking for ways to increase the lifetime value of their guests, but an upsell is a fickle thing.
This can involve overbooking strategies to account for last-minute cancellations or no-shows. Overbooking Strategy : Intentionally accepting more reservations than available rooms, anticipating that a certain percentage of guests will cancel or not show up. This helps in tailoring specific offers or rates to different guest segments.
This strategy works especially well for lodging facilities that encounter seasonal fluctuations in demand or a high rate of cancellations. Hotels can increase bookings and lower the chance of cancellations by providing discounts to customers who make reservations in advance.
Read more: Upselling as a Way of Improving Guest Loyalty Casting a wide net is one way to ensure full occupancy but it is hardly a profitable marketing approach in the long run. The new guest acquisition can cost the hotel owner a pretty penny, and there can be no surefire way of establishing how much a guest is going to spend until they do.
Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies. As a hotelier this is a valuable upsell opportunity if you can be creative in how you advertise your property to appeal to both the business and leisure side of the guest experience.
Alternatively, less expensive room rates can be redeemed through more aggressive upselling. Considering offering an early check-in, and / or free cancellation to guests that book direct. A hotel loyalty program would amplify these opportunities to upsell. Higher rates can mean more on-site rewards for guests.
A secure, seamless connection ensures that this data is shared in real time, preventing overbooking and cancellations. Enhanced guest experiences An online booking engine is a convenient way to book 24/7, while promoting relevant upsells and promotional offerings. Why it matters: Data-driven decisions lead to better performance.
For example, overly strict cancellation policies can deter some potential guests. This is also prime time for upselling potential guests from their original reservation. Guests will be more receptive to any cross-selling and upsell offers while on the property. Arrival First impressions are everything.
The advantage of metasearch is that you own the guest relationship, rather than the OTA, meaning you can better upsell and also communicate with guests to grow loyalty. Monitor metrics and performance Use your hotel software to access performance data.
Dynamic upsell: Hotels can engage guests in advance of their stay, offering enhancements like early check-in, late checkout and room upgrades. In doing so, hotel owners can now easily unlock new opportunities to boost revenue and their bottom line. Wyndham also debuted its new OTA reconciliation tool.
The same happens with a cancellation. It then pushes ARI updates to that channel and, for two-way sync, it imports reservations/cancellations into your Channel Manager, PMS, and/or CRS dashboard. In the case of one-way sync, reservations or cancellations will not be imported. What’s allotment ?
Revenue optimization Hotel spa software optimizes your spa’s revenue through upselling tactics, special promotions, and targeting of guests and non-guests alike. It also identifies valuable upselling and add-on opportunities. Communication Reduce no-shows and last-minute cancellations with software that offers communication solutions.
From a business perspective, Expedia also supports upselling opportunities, offers visibility to mobile travelers, and provides you with market data that can shape your hotel revenue strategy. Can I cancel a booking made via Expedia? A: Yes, cancellation policies depend on your hotel’s rate plan setup.
Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. The graph considers cancellations and identifies peak or slow booking days.
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