STAAH

DECEMBER 12, 2023

This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences. Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel.

Target Marketing 78

Target Marketing Cancellation Forecasting Revenue 78

STAAH

JUNE 6, 2023

Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Hotelier Magazine

JANUARY 24, 2024

Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment. This is just a starting point of channel performance reporting.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment. This is just a starting point of channel performance reporting.

Operations 52

Operations Management OTA Hotels 52

Xotels

APRIL 3, 2024

Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. The graph considers cancellations and identifies peak or slow booking days.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

APRIL 5, 2024

The Strategy Behind Successful Influencer Partnerships Choosing the Right Influencers : The effectiveness of an influencer partnership hinges on alignment between the influencer’s audience and the travel brand’s target market. It’s not just about follower count but engagement rate, audience demographics, and content style.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83