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Booking channels: Complete guide for hotels

SiteMinder

They can also be known as distribution channels and are crucial for ensuring your hotel maintains a healthy occupancy rate and revenue stream. Examples of booking channels include your own website, online travel agents like Booking.com, metasearch sites like Google, traditional travel agencies, global distribution systems (GDS), and more.

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8 Essential Reasons to Optimize Your Hotel’s Booking Engine

STAAH

Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process. The system can also handle dynamic pricing, allowing hotels to adjust rates based on demand, seasons, or other factors.

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What is a hotel reservation system and why is it important?

Cloudbeds

The information is then populated into the PMS and distributed to the hotel’s booking channels with the help of channel management software. These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites.

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What is a channel manager? All you need to know

Cloudbeds

And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels. The same happens with a cancellation. In the case of one-way sync, reservations or cancellations will not be imported.

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Hotel Management: Meaning, Types, and Operations

SiteMinder

For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time. The more information you have about your channel performance, the more tweaks you can make to optimise your distribution mix.

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Hotel Management: Meaning, Types, and Operations

SiteMinder

For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time. The more information you have about your channel performance, the more tweaks you can make to optimise your distribution mix.