Remove Cancellation Remove Services Remove Target Marketing
article thumbnail

How Hotels Can Use Data Analytics To Anticipate And Manage Peak Season Demands

Hotel Speak

Benefits: Optimized Staffing: Align workforce schedules with anticipated demand to ensure efficient service delivery. Guest Segmentation and Personalization Understanding the diverse needs and preferences of guests enables hotels to offer tailored services. Preferences : Room type, amenities, services used.

article thumbnail

Hotel Business Plan

Xotels

You have thought out an amazing concept delivering unparalleled guest service. Customer Analysis In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. What will your payment and cancellation policies be? When should they start?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Pricing Strategies for Hotels During the Holiday Season

STAAH

This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences. Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel.

article thumbnail

8 Essential Reasons to Optimize Your Hotel’s Booking Engine

STAAH

Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns.

article thumbnail

6 Trends & Predictions For The Future Of The Hospitality Industry

Hotel Speak

What Are Hotels Offering Now Hotels are now offering unique services and amenities like curated city guides, virtual reality tours, and interactive art installations. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

article thumbnail

Hotel Revenue Management Strategies

Xotels

Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. Mix of business and leisure amenities and services (see how to target the bleisure market ).

article thumbnail

CRM software is changing the game for hospitality businesses

Hotelier Magazine

Many people have access to the software, including the general managers, guest-services managers, revenue managers as well as sales and marketing teams who use it for insight into guests’ booking history, purchasing patterns, needs and preferences based on how they interacted with a hotel’s website.