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Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Custom Branding: Keep the look and feel consistent with your hotel’s website.
For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly.
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Build Your Brand: A branded booking experience reinforces trust and professionalism.
Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings. Hotels should pick OTAs that match their targetmarket and give good terms. Staying updated with OTA trends can help hotels choose the best platforms and optimize their presence effectively.
Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. How to Sign Up with OTAs?
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.
To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
At the 2024 AAHOA Convention & Trade Show at the Orange County Convention Center in Orlando, brand leaders took to the stage during the first General Session to discuss the issues affecting the hotel industry. And you fight with an OTA to try to get the best information about your hotel out there for the guests to see.
How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads. Let Mediaboom guide you.
Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. This adds authenticity and depth to your brand.
eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Turn content into conversions with Mediabooms content marketing expertise.
Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings. Run targetedmarketing campaigns to attract high-value guests.
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.
Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? Some OTAs still use cached pricing.
Bed and breakfast marketing is important for building awareness of your B&B brand, and also instilling trust in the customers that have stayed with you before. Bed and breakfast advertising benefits Advertising and marketing your bed and breakfast has a number of benefits. This is called retargeting.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.
When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your targetmarket? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).
What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals.
While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the targetmarket segment.
While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. We will tell you how to build a distribution strategy, pick the right channels, manage your OTA business, boost direct bookings, handle reviews easily, and track your results.
As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.
This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Properties can utilize niche OTAs to effectively target their guest demographics.
There is something about your hotel’s brand, your identity, that resonates with them. Make sure your digital messaging stays true to your brand platform. Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) OTAs are pushing hard to regain their footing.
What content marketing isn’t, is excessive promotional messaging. What does content marketing mean for hotels? For hotels and other accommodation providers, content marketing is all about showcasing your property’s unique story and brand to the types of travellers you’re trying to win over. What makes your brand unique?
Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. Build relationships with guests Develop a better rapport with your targetmarket segment.
For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). This can apply to individual hotels as well as to an entire brand or group of hotels. Many OTAs offer loyalty programs, too. Loyalty often grows with familiarity.
What new online marketing initiatives will we launch next year? How will we attract our different client targetmarkets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? What is your approach to protecting your hotel from brand hijacking by OTA?
Armed with this knowledge, along with guests travel intentions, preferred dates of stay, and even age range, gender and place of origin, hoteliers create packages and promotions that drive direct bookings, while enhancing brand recognition and maximizing revenue along the way.
Your website should feature the unique selling points of your brand, compelling them to make a booking. This will help create a positive brand reputation, leading to a higher rank in search engines. Optimize hotel website Firstly, make your website easily accessible and navigable for customers.
Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. Build relationships with guests Develop a better rapport with your targetmarket segment.
Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.
Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.
According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. TargetMarket Understanding the preferences of your targetmarket is essential. Investing in technology upgrades, sustainability initiatives, and staff training is essential.
It’s not just about erecting a structure; it’s about creating an environment that resonates with the intended brand image and guest expectations. It’s something to carefully consider and may come down to who your targetmarket is.
Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? Options include branding, levels of amenity and target audience. Does the hostel’s current targetmarket match your ideal targetmarket? Is the property an appropriate size?
How will you balance direct bookings with OTA bookings? Of course, you need to balance this with the market you’re in and what your competitors are doing. Identify your targetmarket It’s imperative that you know who your property and your rooms appeal to. It’s much better to be dynamic. Is it luxury guests? Honeymooners?
8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?
As a result, we identified new targetmarkets and redesigned our approach which dovetailed with the staycation boom. . The prevalence of brands in the market has dramatically increased, and the educated consumer now really understands the brand they like. It’s detrimental to our industry.
A higher conversion rate not only means more revenue but also reflects a strong brand presence, a user-friendly booking process, and a compelling value proposition—all of which contribute to long-term success and growth for your hotel. In the competitive hospitality industry, optimising booking conversions is key to staying ahead.
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