Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. Retargeting keeps your brand visible while remarketing encourages repeat visits.

Revenue 52

Revenue Display Ads Digital Marketing Intent 52

SiteMinder

JUNE 5, 2025

What is a hotel ad? A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. Table of contents Why is hotel ad parity crucial?

OTA 52

OTA Hotels Average Daily Rate Display Ads 52

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

Boutique Hotel News

NOVEMBER 9, 2022

As part of the business model, hoteliers have the option to remain independent or brand their site as a Hamlet hotel. Free PMS, RMS, website, booking engine, channel manager, and access to distributions through OTA and GDS. Paid advertising and marketing for search engines, metasearch, and display ads.

Display Ads 52

Display Ads OTA Revenue Management Sales 52

Hotelogix

JANUARY 5, 2025

Hotelogix Web Booking Engine Integration Hotelogix offers a robust web booking engine that can be seamlessly integrated with Google Ads to enhance your hotel’s online presence and booking capabilities: - Direct bookings : Hotelogix’s booking engine allows guests to book directly on your website, reducing commission costs from OTAs.

Hotels 40

Hotels Display Ads Upsell Revenue 40

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

Amadeus Hospitality

JULY 6, 2023

The property prides itself on its brand recognition, which can be attributed to its award-winning services and the historic roots of one building dating back to the 1800s. To maximize the campaign’s coverage and improve user experience, the ads were delivered in multiple languages based on the potential guest’s location.

Revenue 40

Revenue Average Daily Rate OTA Display Ads 40