Navigating the New Buyer Journey from Awareness to Advocacy
Social Hospitality
JULY 24, 2025
Stages of the Buyer Journey Awareness : Consumers identify a need and seek information through research, social media, and peer recommendations. Use co-creation and UGC to empower consumers. If you are asking what the stages of the buyer’s journey are, they include awareness, consideration, decision, retention, and advocacy.
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