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ALOS abbreviates ‘averagelength of stay.’ It refers to the average number of nights guests stay at your property over a given time. days on average. days on average. It also differs depending on the property type, location and targetmarket. Table of contents. What is ALOS?
For example, when you identify the market segment that offers your hotel the longest stays you can focus on this segment to drive up the averagelength of stay in your property. Staying authentic to your brand is crucial to not get sidetracked into hunting down what may not be the best fit of guests.
Rather than depend on one or two booking channels, hotels can targetmarket segments on multiple distribution channels such as OTAs, the GDS, and bed banks. Analyze booking data for each segment to look for patterns such as: City of origin Booking channels Lead times Stay patterns (E.g., Maintain a diverse distribution strategy.
Valentine’s Day) Special room rates for members of tour groups, conferences, and recurring airline or business customers Based on an analysis of your customer segmentation and booking trends, you can create different revenue options for rooms by incentivising your preferred targetmarket with personalised promotions and discounts.
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