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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

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Hotel Business Intelligence: Turn Data into Hotel Success

Hotelogix

Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Marketing Hotel business intelligence lets you aim your marketing better. It gathers data from different places, analyses it , and shows it in a way that's easy to grasp. This helps you make smart choices about your hotel.

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Cloudbeds report signals new priorities for hostels in 2025

Cloudbeds

The State of Hostels report offers a snapshot of travel patterns operators can expect this year, along with strategies to optimize performance in a challenging and unpredictable market. We’re committed to empowering this vital lodging segment with the data, insights, and tools they need to capture market share and thrive in 2025.

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Hotel Business Plan

Xotels

Industry Analysis Information on the current industry trends and the current state of the market and how this will impact your hotel. Customer Analysis In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. How will your direct marketing work?

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Cloudbeds unveils 2025 State of Independent Lodging Report

Cloudbeds

Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.

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Understanding ARI: A key metric in hotel management

Cloudbeds

The average rate index (ARI) is a metric that allows hoteliers to evaluate the performance of their room rates relative to a group of competitors during a specific period. The other two indicators are MPI (market penetration index) and RGI (revenue generated index). How is ARI calculated?

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Hotel efficiency: Metrics and strategies for small properties

Little Hotelier

When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your market share. A few key hotel efficiency metrics that you should be tracking include: Average daily rate : ADR is the average revenue earned per occupied room per day.