This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Boost hotel profitability in 2025 by tapping into ancillaryrevenue streams. For hotel operators seeking to boost profitability, ancillaryrevenue is a key focus in 2025. Here are four key ways you can generate more ancillaryrevenue in your hotel.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. âTogether, weâre bringing ancillaryrevenue into the digital core of hotel operations â where it belongs.
Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%. Guests using kiosks generate 70% more upsellrevenue per check-in than those checking in at the front desk. Upsell and loyalty are increasingly tied to digital touchpoints.
The 5 most popular answers were: Specific room attributes (43%) Upselling of room types and value-add amenities (40%) Personalized onsite experiences (39%) Personalized offers for returning guests (34%) Last-minute promotions on rooms (34%) Hoteliers are considering adding car hire services and travel insurance to the booking process.
By streamlining the guest journey and removing operational complexity for hotel teams, this partnership unlocks new levels of efficiency, personalisation, and brand loyalty in todayâs digitally driven hospitality landscape. Guests using kiosks generate 70% more upsellrevenue per check-in than those checking in at the front desk.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Managed through a single unified inbox, hotels can streamline communications, ensure a consistent brand voice, and gain insights into guest sentiment and trends. âA year ago, we announced that SynXis Concierge.AI
Ancillaryrevenue to the rescue! For property management companies looking to expand profitability without adding inventory or dramatically increasing workload, alternative revenue streams can be a game-changer. Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience.
Satisfying even the most scrutinised colour branding, the new series is impossible to ignore, bringing more engaging, immersive experiences to any space. The result is a fully integrated platform that empowers operators to streamline operations, drive revenue, and elevate the guest experience from pre-arrival through the on-property journey.
âWhy This Rateâ puts an end to that and allows independent hoteliers to compete with larger hotel brands. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room. waking hours in the hotel room.
âThe name âHotel Internet Servicesâ has been a successful brand, but no longer captures who weâve become or where weâre going,â said Gary Patrick, CEO of Touchstone1. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. Turner has served as Yum!
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Stay Package Entitlement New Dynamic ) , a technology breakthrough that increases ancillaryrevenue and guest personalization by simplifying how hotels sell and fulfill packages.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Stay Package Entitlement New Dynamic ) , a technology breakthrough that increases ancillaryrevenue and guest personalization by simplifying how hotels sell and fulfill packages.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Stay Package Entitlement New Dynamic ) , a technology breakthrough that increases ancillaryrevenue and guest personalization by simplifying how hotels sell and fulfill packages.
While some hotel executives appear unfazed, seeing operational challenges in Airbnbâs model, others warn the hospitality industry risks missing out on loyalty-building and ancillaryrevenue opportunities. Tech gaps hold hotels back Outdated hotel systems limit the ability to cross-sell or upsell non-room offerings.
7/24/2025 Hospitable Revamps Guest Portal to Help Hosts Boost Revenue and Automate Security Property management software company Hospitable today announced a major upgrade to its Guest Portal, designed to consolidate critical guest interactions into one intuitive and professionally branded experience.
By surfacing in-stay feedback in real time within the PMS, hotel staff can take immediate action on service issues, enhancing operational efficiency and delivering a more seamless, personalized guest experience across both branded and independent hotels. âProvisioning can be done remotely, even from the hallway,â said Benner.
Advertising and Monetization Programs Benefit Owners and Brands In addition to the launch of the Pro:Centric+ platform and the first third-party service integrations at HITEC, LG is highlighting a range of advertising and monetization programs that can benefit hotel owners and brands, including Client-Side Ad Insertion, Banner Ads, and LG Channels.
WorldVue Compass is the latest feature of WorldVue’s Entertainment HUB, the in-room entertainment solution that delivers a fully branded, customizable experience without the need for rewiring. Leveraging the same software as the rest of the EG gateways range, the EG 5K does not require new technical training and simplifies brand approval.
âWith their arrival, weâve completed the transformation of our leadership teamâpositioning us to shape smarter strategies, deepen customer engagement, and accelerate our momentum across the industry.â As CMO, Wright will lead the marketing strategy, brand positioning, communications, and other key initiatives.
What used to be considered futuristic mobile check-in, digital room keys, and instant messaging with the front desk is now standard operating procedure for leading brands. This shift has created new revenue opportunities for hotels, as digital platforms enable intelligent upsells like drink pairings or premium add-ons.
When strategically implemented, entertainment becomes more than just a guest delight tool — it’s a driver of brand loyalty , ancillaryrevenue, and five-star reviews. Bottom Line for Hoteliers: These offerings increase dwell time, boost F&B participation, and convert passive guests into brand ambassadors.
Skift Take: The startup Techsembly performs a neat trick in letting luxury hotel brands like The Peninsula sell gift cards to boost upsells without creating a downmarket vibe. No wonder it caught Sabre's eye. Sean O'Neill Read the Complete Story On Skift
What’s less common is having an ancillaryrevenue strategy, though. It’s one of the first steps to unlocking a new, powerful revenue stream and improving the hotel’s positioning and branding while enhancing the guest experience. Nevertheless, it’s beneficial for hotels to have one.
What is ancillaryrevenue? Ancillaryrevenue is when you earn income from additional services or products offered at your hotel. By offering these added touches, you’re not just boosting your revenue; you’re creating memorable experiences that make your hotel stand out. It’s a virtuous cycle.
It may seem daunting but diversifying a hotel’s revenue is not too hard. Don’t lose sight of core ancillaryrevenue. For decades airlines have sold ancillary products such as better seats, extra bags, extra meals etc. can all become revenue earners. In this blog, we look at some ideas. for a cost.
There is no set formula to increase a hotel’s revenue, it can be achieved by creating a good promotion plan, tapping into sources of ancillaryrevenue , upselling and other marketing strategies. Optimise ancillaryrevenue. Here are 10 strategies: 1.
Optimizing ancillaryrevenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. Train your staff to identify and capitalize on upselling opportunities. It helps in brand building and loyalty creation.
While revenue management is more focused on a hotel’s pricing and availability to maximize revenue, revenue optimization takes a broader approach to include a full range of revenue sources that includes food and beverage, spa services, events, classes, and other ancillaryrevenues.
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.
This can entice guests to book at a higher rate while also increasing your overall revenue. Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. These are the techniques that can significantly boost your hotel’s revenue without a ton of extra effort.
Generally, luxury hotels and bigger brands can drive a higher margin while smaller properties and independent brands can expect slightly lower margins. Optimising room revenue requires a dynamic pricing strategy which takes into account real-time data, seasonality, competitors, guest trends, and more.
You can use it as a casual marketing tool, letting guests learn more about your hotel, serving them exclusive offers, and even upselling other amenities during their stay. Well-known brands like Hilton, Marriott, and the Intercontinental Hotels Group are offering this perk. Make check-in times more flexible. Click To Tweet.
The new structure of this group, formalized in January 2023, aligns with the six operating divisions and enables best-in-class understanding of markets, brands, brokers, owners and performance. In 2023, Aimbridge is planning: Implementation of its global growth plan, led by a reimagined and restructured business development group.
This can entice guests to book at a higher rate while also increasing your overall revenue. Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. These are the techniques that can significantly boost your hotel’s revenue without a ton of extra effort.
This can entice guests to book at a higher rate while also increasing your overall revenue. Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. These are the techniques that can significantly boost your hotel’s revenue without a ton of extra effort.
It’s clear that OTAs, as well as major hotel brands are putting significant resources behind creating the best hotel rewards program possible. Alternatively, less expensive room rates can be redeemed through more aggressive upselling. A hotel loyalty program would amplify these opportunities to upsell.
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? The extra revenue and control over availability this provides is an essential technique at the disposal of revenue managers. Protect YOUR Brand!
Upselling and cross-selling: track guest preferences and booking history, allowing hotels to offer personalised upsell and cross-sell offers. This approach can lead to the creation of fresh revenue streams, heightened competitiveness, and a renewed brand appeal.
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.
In addition, thesechannels are increasing the cost of your online advertising by bidding on your brand terms and driving down your avg ADR and soon this becomesa really niggling problem. Regular updates like these help build brand trust, foster loyalty, and encourage direct bookings.
You can then try to generate extra revenue from upsells, extras, and other ancillaryrevenue. You don’t want to become a price follower or mirror your brand to any others, but rather stand out to guests through superior value, service, and authenticity. Tips on creating the perfect hotel competition report.
Although hotels can 一 and should 一 diversify their income streams and realize the potential of ancillaryrevenue, distribution remains the cornerstone of hotel profitability and success. While PPC is generally more cost-effective, PPM is better for raising brand awareness.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content