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I was fortunate enough to come and work with Will and Henry Ashworth at Watergate Bay , as they were working to develop a lifestyle brand; probably the first lifestyle hotel for Cornwall at the time. Judi: We budget for ancillaryrevenue to be 40% of overall revenue, and I only see that growing as we continue to develop our guest experience.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. Show More X This ad will auto-close in 10 seconds Stay Connected Get the Newsletter Get news highlights delivered directly to your e-mail inbox.
âWhy This Rateâ puts an end to that and allows independent hoteliers to compete with larger hotel brands. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room. waking hours in the hotel room.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. âTogether, weâre bringing ancillaryrevenue into the digital core of hotel operations â where it belongs. Brands Yum!
By streamlining the guest journey and removing operational complexity for hotel teams, this partnership unlocks new levels of efficiency, personalisation, and brand loyalty in todayâs digitally driven hospitality landscape. The joint solution from Alliant and IRIS is already delivering results in leading hotel properties.
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Managed through a single unified inbox, hotels can streamline communications, ensure a consistent brand voice, and gain insights into guest sentiment and trends. âA year ago, we announced that SynXis Concierge.AI
The travel and hospitality sector, in particular, has recalibrated its outlook for the year, with some global hotel brands lowering their RevPAR guidance as they navigate the current climate with a mix of caution and quiet confidence. Herein lies the case for revenue managers to work more closely with hotel operations.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Stay Package Entitlement New Dynamic ) , a technology breakthrough that increases ancillaryrevenue and guest personalization by simplifying how hotels sell and fulfill packages.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. Show More X This ad will auto-close in 10 seconds Stay Connected Get the Newsletter Get news highlights delivered directly to your e-mail inbox.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. Show More X This ad will auto-close in 10 seconds Stay Connected Get the Newsletter Get news highlights delivered directly to your e-mail inbox.
âThe name âHotel Internet Servicesâ has been a successful brand, but no longer captures who weâve become or where weâre going,â said Gary Patrick, CEO of Touchstone1. Brands Yum! Brands, Inc. He has worked closely with Gibbs and the entire Yum! 6/16/2025 Chris Turner Promoted to CEO of Yum!
Satisfying even the most scrutinised colour branding, the new series is impossible to ignore, bringing more engaging, immersive experiences to any space. The result is a fully integrated platform that empowers operators to streamline operations, drive revenue, and elevate the guest experience from pre-arrival through the on-property journey.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Stay Package Entitlement New Dynamic ) , a technology breakthrough that increases ancillaryrevenue and guest personalization by simplifying how hotels sell and fulfill packages.
Whether in the guestroom, residence, spa, fitness center, restaurant, pool or on demand, adding wellness features can augment nightly rates or ancillaryrevenues for hotels as well as unit price per square foot for apartments or houses. Have you thought about collaborating with any luxury or longevity-oriented hotel brands?
7/24/2025 Hospitable Revamps Guest Portal to Help Hosts Boost Revenue and Automate Security Property management software company Hospitable today announced a major upgrade to its Guest Portal, designed to consolidate critical guest interactions into one intuitive and professionally branded experience.
Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. Stay Package Entitlement New Dynamic ) , a technology breakthrough that increases ancillaryrevenue and guest personalization by simplifying how hotels sell and fulfill packages.
By surfacing in-stay feedback in real time within the PMS, hotel staff can take immediate action on service issues, enhancing operational efficiency and delivering a more seamless, personalized guest experience across both branded and independent hotels. âProvisioning can be done remotely, even from the hallway,â said Benner.
Advertising and Monetization Programs Benefit Owners and Brands In addition to the launch of the Pro:Centric+ platform and the first third-party service integrations at HITEC, LG is highlighting a range of advertising and monetization programs that can benefit hotel owners and brands, including Client-Side Ad Insertion, Banner Ads, and LG Channels.
Pop-up and add-on rentals are captured and tracked, increasing ancillaryrevenue without adding headcount. The partnership brings VoicePlugs advanced conversational AI solutions to flagship brands including Super Duper Burgers, with plans to extend across the entire Back of the House portfolio.
âWith their arrival, weâve completed the transformation of our leadership teamâpositioning us to shape smarter strategies, deepen customer engagement, and accelerate our momentum across the industry.â As CMO, Wright will lead the marketing strategy, brand positioning, communications, and other key initiatives.
What used to be considered futuristic mobile check-in, digital room keys, and instant messaging with the front desk is now standard operating procedure for leading brands. Those that fail in this area risk alienating key demographics and diminishing their brand reputation.
The luxury Puerto Rico property has prospered despite a 4-year closure following Hurricane Maria in 2017, a global pandemic, and the adjustment of leaving the umbrella of one of the world’s largest hospitality brands. The resort closed for refurbishment, as did the majority of hotels on the island.
Co-founder Suzanne Mahoney explains: “Opportunities to experience physical products are shrinking as shopping moves online – but the hospitality industry offers huge potential for brands to tell their stories and reach their consumers… It’s the ultimate ‘try before you buy’ model”. percentage points. TV inspired travel .
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.
Emerging competitors OTA and brand loyalty programs Poor culture Economic downturn Negative reviews Press coverage Creating a hotel SWOT analysis will provide valuable insights into your brand’s competitive position. Maximize your spend within brand campaigns to reduce OTA commissions, first. Don’t skip this step!
In Europe, we are also closely watching high energy costs, at least partially as a result of the war in Ukraine. high fuel costs have led to increased airline ticket prices, and we have seen an impact on long-haul travel—which at least partially, has been off by domestic or close-to-home travel spending. As in the U.S.,
Wyndham has launched the fastest-growing brand in the industry, ECHO Suites Extended Stay by Wyndham, appealing to this infrastructure demand. Wyndham expects to benefit from ancillaryrevenue growth including new credit card products, new strategic marketing partnerships and other monetization opportunities. 15, 2023).
This versatility enhances the perceived value of the loyalty program and encourages members to engage with a brand across various touchpoints. Consumers’ attitudes towards brands have changed, and they expect the companies they transact with to take the time to understand their needs.
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.
It’s clear that OTAs, as well as major hotel brands are putting significant resources behind creating the best hotel rewards program possible. Independent hoteliers and other small management groups should pay close attention to the competition and work to engage potential guests – or risk leaving money on the table.
With the decline of corporate travel, an increase in demand for staycations, some markets still closed to travel, and a volatile economic climate, your customer segments will likely have shifted, and in some cases disappeared, over the last 24 months.
Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns. Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. You can apply the same principle to your hotel rooms. When are your peak seasons?
Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns. Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. You can apply the same principle to your hotel rooms. When are your peak seasons?
Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns. Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. You can apply the same principle to your hotel rooms. When are your peak seasons?
Here are some key points to cover in your business description: Hotel name and brand: Establish your hotel’s identity and branding. Revenue and pricing Now we’re onto the good bit! Business description Name & brand : Pawsitively Pampered, emphasising luxury, care, and personalization. Update, update, update.
Factors include: Proximity – Hotels that are in close geographic proximity to yours, even if they offer a slightly different experience, can be considered competitors. You can then try to generate extra revenue from upsells, extras, and other ancillaryrevenue. Tips on creating the perfect hotel competition report.
Key tactics for dreaming stage While you may not be able to unlock direct revenue at this stage, you can certainly start to put your brand front and centre of a traveller’s mind with the right approach. This is where you need to strengthen the relationship between guests and your brand, and follow-up on revenue opportunities.
This approach can lead to the creation of fresh revenue streams, heightened competitiveness, and a renewed brand appeal. The perfect opportunity to turn costly floor space into revenue-generating assets. Aspects such as taking seasonality into account can help project possibilities to avoid excessive food waste or energy use.
“Hoteliers today are seeing a direct impact of revenue management systems on optimizing price and increasing Net Operating Income and the total incremental value created for hotel assets,” shared Mike Chuma, VP of Marketing, Engagement & Enablement at IDeaS. A need to focus on profitability Driving top-line revenue isn’t enough.
The primary goal of a robust hotel marketing plan, in fact, is to increase your brand visibility (and to do so transversally), ensuring that your property is bookable wherever your potential customers choose to research their trip. Mapping your guest’s journey becomes, therefore, critical to success. Train your staff to sell better.
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