The Hotels Network Blog

JULY 22, 2025

In fact, hotels are already doing this with their OTA distribution: the commission model means that an OTA could bring as many bookings as they possibly can, and the hotel is happy to accommodate those guests. However, on the direct side, a fixed budget for direct bookings implies a cap on growth in your most profitable channel.

OTA

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Teaching staff to handle mixed business-leisure guest needs: Train staff to recognize and respond to the unique requirements of bleisure guests, providing seamless service that accommodates both work and relaxation.

Travel

Hotelogix

FEBRUARY 19, 2025

If they read good reviews, informative blog posts, or even fun posts on social media, guests feel confident that they are choosing a reliable accommodation service. Updated content on the website, comments on guest reviews, and great posts all increase the reliability of your hotel. Collaborate on giveaways to engage their followers.

Market

Hotelogix

JANUARY 12, 2025

Offering promo codes through your website along with a  well-planned hotel SEO (Search Engine Optimization) strategy ensures your website stands out when potential guests are searching  for accommodations in your location. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region.

OTA

Hotel Management

SEPTEMBER 24, 2024

The hotel sector is a major target market for many businesses. AHICE is a key opportunity for the hotel sector and its suppliers to form even stronger relationships.” “HCA has consistently been correct around issues such as the need for thoughtful central and local government investment in event attraction and destination marketing.

Events

Demand Calendar

APRIL 3, 2023

According to an article by STAAH, a New Zealand-based technology company specializing in cloud-based channel management and booking engine for accommodation providers, no set formula for an optimal distribution mix applies to all hotels. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing

Hotel Management

JUNE 27, 2024

The 16 spacious rooms on site are a mix of king, queen, and family accommodations, all with ensuite bathrooms. While the two properties have very different target markets, what we share is a recognition of the thriving tourist appeal of the Mornington Peninsula,” said Group General Manager, Craig Dodd.

Motels

STAAH

DECEMBER 12, 2023

Create attractive holiday-themed packages that include accommodation, festive meals, entertainment options, or exclusive amenities. Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel.

Target Marketing

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

Hospitality

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1.

Sales

MediaBoom

AUGUST 1, 2024

What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market. Data Analytics and Customer Insights How did your hospitality and tourism marketing campaign perform? Accommodate their interests and you’ll win their business.

Tourism

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Virtual reality (VR) tours are becoming commonplace, allowing guests to virtually explore their destinations and accommodations before making a booking decision.

Hospitality

Hotel Management

AUGUST 17, 2023

This allows AirAsia Super App to present more cross-sell marketing opportunities and increase visibility for each hotel partner in reaching the right target market.” In addition, the AirAsia Super App has also been connected with more than 700 global airlines. So now you’re starting to see the big picture.

Business

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Language & Currency Converter: Ensure the booking engine supports multiple languages and currencies to accommodate international guests. Direct bookings foster brand loyalty and give hotels control over pricing and policies.

Target Marketing

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation

SiteMinder

OCTOBER 29, 2024

In this guide we’ll hone in on how to start a property management business that services hotels and other short-term accommodation providers. Executive summary The executive summary provides a brief overview of the property management business, highlighting key goals, services, target market and financial projections.

Business

Hotelier Magazine

FEBRUARY 11, 2025

visitor numbers over the past season, particularly in accommodation and outfitter sectors. Lack of targeted marketing in key U.S. Close Municipal Accommodation Tax loopholes to strengthen destination marketing and municipal revenue. Many businesses report that U.S. Niagara region reports a strong rebound, with U.S.

Market

SiteMinder

MAY 21, 2023

With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources.

Hotels

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business

SiteMinder

SEPTEMBER 22, 2024

How to implement a hotel subscription model Here’s a step-by-step guide on how to implement a successful subscription model at your hotel: Step 1: Assess your guest needs Understand your target market and what they value most. Are they frequent business travellers looking for convenience, or digital nomads who need flexible workspaces?

Hotels

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market

Lure Agency

MARCH 24, 2023

” By offering them an experience that combines accommodations, food & beverage, video conferencing, entertainment, and more – hotels can create a package that will help generate revenue. Additionally, they should get to know their target market and create packages that appeal to them.

Hiring

Little Hotelier

NOVEMBER 8, 2023

A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. Common hotel classifications Let’s begin our analysis of different types of accommodation by looking at classes of hotels. What are the different types of hotels?

Motels

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels

eZee Absolute

SEPTEMBER 13, 2023

Many guests actively seek eco-friendly accommodations that align with their values. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels. That said, travellers are more eco-conscious than ever.

Consumer

Hotelogix

SEPTEMBER 19, 2024

Online Booking vs. Travel Agency: The Basics Online Booking refers to the process where travelers directly reserve accommodations through websites or mobile apps, often referred to as Online Travel Agencies (OTAs) like Booking.com, Expedia, or Airbnb. Travel Agency vs Online Booking: Which is Better?

Travel

STAAH

JULY 16, 2024

This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Ensure the influencer’s audience aligns with your target market for maximum impact. When it comes to winning over travelers, it’s all about making your mark.

Revenue

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.

OTA

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector.

OTA

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities.

Sales

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Feature customer stories or reviews of destinations and accommodations in your emails.

Marketing Strategy