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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

OTA
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STAAH’s 2024 Channel Insights: Direct Bookings Surge in India

STAAH

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across India over the past year.

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The Komu Boosts Direct Revenue by 25% with STAAH’s Get Google

STAAH

We spoke to luxury Bali property, The Komus, team about how STAAH has helped them with Get Google to boost direct revenue and bookings. Tackling low online visibility and direct revenue Before implementing STAAHs Get Google , The Komus online visibility through search was limited.

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STAAH unveils the top 10 booking channels for Southeast Asian region

STAAH

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.

OTA
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Gear Up for Mahakumbh Mela 2025: Winning Strategies for Hoteliers to Attract and Delight Pilgrims

eZee Absolute

In this blog, well explore how hoteliers in India, especially in nearby cities like Varanasi, Gorakhpur, Chitrakoot, Lucknow, and Ayodhya, can prepare to accommodate the surge in travelers and capitalize on this once-in-a-lifetime event. During the 2013 Maha Kumbh, the event generated approximately 12,000 crore ($1.45

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Hotel surcharge explained: A guide for small accommodations

Little Hotelier

These fees can increase revenue and profitability without raising the room rate: the headline price that has an influence on booking decisions. The post Hotel surcharge explained: A guide for small accommodations appeared first on Little Hotelier. Learn more Why do hoteliers apply surcharges?

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How SiteMinder and Blueground unlock extended-stay revenue for hotels

SiteMinder

With remote work here to stay for many, corporate relocations surging, and travellers seeking more flexible accommodation arrangements, demand for stays lasting 30+ days is growing. For operators managing furnished apartments, aparthotels, or extended-stay inventory, this shift represents a significant revenue opportunity.