STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 88

Hotels Accommodation Target Marketing Business 88

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources. 5) Offline channels and direct bookings.

Hotels 71

Hotels Target Marketing Management Revenue Management 71

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

OCTOBER 18, 2023

It's a comprehensive solution that empowers your hotel to optimize operations, deliver exceptional guest experiences, and thrive in a competitive industry.  👉At its core, a Hotel Reservation System centralizes and automates the booking process, simplifying guest interactions and hotel operations. 

Business 40

Business Global Distribution System Cancellation Hotels 40

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from? Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

SiteMinder

SEPTEMBER 6, 2023

Advantages of implementing an online hotel booking process From streamlining operations to enhancing the guest experience, there are many advantages to an online booking system for hotels. This efficiency not only reduces operational costs but also minimises the risk of overbooking or scheduling conflicts.

Hotels 98

Hotels Revenue Occupancy Services 98

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

SiteMinder

AUGUST 29, 2023

For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. Controlling operating costs doesn’t necessarily mean cutting corners or compromising on guest experience.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

NOVEMBER 22, 2023

Table of contents Hotel event examples Hotels as a whole are versatile venues, accommodating a diverse array of events. Hotels can offer comprehensive wedding packages, including accommodation for guests, to make the event as seamless and memorable as possible. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

Cloudbeds

FEBRUARY 7, 2023

Whether you operate a full-service hotel, hostel, inn, short-term rental, or other type of accommodation, here we share ways to build and maintain guest loyalty with or without a loyalty program. In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices.

Travel 52

Travel Hotels OTA Services 52

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. It doesn’t matter if you operate an independent hotel, inn, B&B, hostel, or vacation rental.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

eZee Absolute

JANUARY 9, 2023

This financial stability often translates to a higher willingness to pay for quality accommodations and amenities. In addition to exploring a new segment, hosting digital nomads can also help accommodation providers diversify their investments, potentially increasing the overall revenue. How to Attract Digital Nomads To Your Property?

OTA 52

OTA Hotels Accommodation Travel 52

Boutique Hotel News

NOVEMBER 8, 2022

As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . DH : Clearly there has been all the tech improvements making operations easier and more streamlined. The growth of the alternative accommodation sector has also grown significantly over the last 10 years.

General Manager 52

General Manager Business OTA Services 52

Xotels

MAY 27, 2022

According to the Simplicity Index , “64% of consumers are more likely to recommend a brand because of a simple experience” , demonstrating the benefits of marketing a distilled customer service offering. . Offering package deals for a fixed fee enables to target market where customers desire more specialized stays.

Hospitality 52

Hospitality Business Market Marketing 52

SiteMinder

OCTOBER 10, 2022

As a hotel operator, you might have come across STR reports at one point or another. Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. But what are they all about? Have similarly priced rooms.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Feature customer stories or reviews of destinations and accommodations in your emails.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Save operational costs. Maintain a diverse distribution strategy.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

MAY 21, 2023

Silavadee Pool Spa Resort Samui, a renowned 5-star establishment with over 14 years of operation, is nestled on the tranquil Lamai Beach in Surat Thani, Koh Samui. With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Hotels 72

Hotels Services Accommodation Motels 72

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. It’s designed to provide a convenient and accessible platform for travellers to manage their accommodations and other travel needs directly from their mobile devices.

OTA 52

OTA Hotels Travel Services 52

Cloudbeds

MARCH 23, 2023

To convince travelers to book their property, lodging operators must provide a clear, compelling picture of what to expect and the confidence they’re making the right choice. In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Travel Hotels 98

Xotels

APRIL 3, 2024

Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals. Forecasting Strategies Effectively forecasting hotel revenue is an activity all managers should perform, particularly in the face of evolving challenges associated with changing reservation lead times in key markets.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotelier Magazine

MARCH 11, 2024

This is ultimately a challenge for Canada’s visitor economy because we need all sectors of tourism to be healthy to compete internationally: accommodations, food and beverage, attractions, transportation, conventions and events, agri-tourism, et cetera. MW: The labour shortage is acute.

Tourism 52

Tourism Business Market Marketing 52

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Competitive analysis: Research the number, price and quality of similar hostels and accommodation options in your area.

OTA 52

OTA Business Hiring Market 52

SiteMinder

DECEMBER 20, 2023

The term ‘hotel’ can refer to a specific type of accommodation – a large building filled with small, serviced rooms that are used for short-term stays – or it can be more broadly applied to refer to almost all types of accommodation, from bed and breakfasts, unserviced apartments, glamping and more.

Business 59

Business Hotels Management Revenue 59

Cloudbeds

MARCH 15, 2023

With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts.

OTA 98

OTA Revenue Travel Hotels 98

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Virtual reality (VR) tours are becoming commonplace, allowing guests to virtually explore their destinations and accommodations before making a booking decision.

Hospitality 72

Hospitality Accommodation Travel Tourism 72