This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
This years event is expected to draw record fan numbers an bring an increase of up to 10% in Melbourne city hotel room bookings, across main tournament days, according to Accommodation Australia. The tournament is also expected to have a positive impact on the luxury end of the hotelmarket.
Opportunities abound in the Fijian hotelmarket – that was the message to the more than 350 hotel industry leaders that gathered at Sofitel Fiji Resort and Spa this week for the AHICE Fiji Islands Investment in Tourism Summit. This is no ordinary conference. Fiji is open for investment. We are open to bold new ideas.”
In this blog, well explore how hoteliers in India, especially in nearby cities like Varanasi, Gorakhpur, Chitrakoot, Lucknow, and Ayodhya, can prepare to accommodate the surge in travelers and capitalize on this once-in-a-lifetime event. billion) in economic activity, with a significant portion benefiting the hospitality and tourism sectors.
The surge in hotel bookings during these high-profile events highlights how live concerts act as powerful economic drivers for cities. In fact, concert-goers often flood the local hotelmarket, with occupancy rates skyrocketing, and hotels seizing the opportunity to increase room rates due to heightened demand.
The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. Some seek hotels with spa facilities, fitness centres, healthy dining options, and opportunities for meditation or yoga.
Prior to our present occupation, one of your two authors here, Larry, ran a hospitality and tourismmarketing agency that proudly called Kona Village a client some two decades ago. Beyond the accommodations, Kona Village offers unforgettable experiences that bring generations together and deepen each guest’s connection to Hawai‘i.
Simon Hampton, Partner in Real Estate & Hotels Corporate Finance at PwC UK said: The 2025 outlook for the UK hotelmarket is cautiously optimistic… Despite global uncertainties, resilience in travel, especially from the US, Europe and Asia, offers encouraging signs. occupancy growth this year. Theyre doing really well.
These accolades cement Eden Bleu Hotel’s position within the conference and events sphere, as it is the second consecutive year that the property has won the title of Indian Ocean’s Leading Conference Hotel and an impressive eighth time for winning the esteemed title of Seychelles’ Leading Conference Hotel.
Marketing is also a complex and ever-changing discipline even if you had the time, quite a lot of expertise and effort is required to run a truly game-changing hotelmarketing campaign. Benefits of digital marketing agency for hospitality Why partner with a hotelmarketing agency ?
New Zealand’s hospitality and tourism sector is on a strong course, JLL New Zealand’s Director of Hotels and Hospitality, Nick Thompson, reports. Our hotels sector is bouncing back, with solid peak seasons that are often surpassing pre-Covid levels. This poses a hurdle for meeting growing demand for accommodation and amenities.
Colliers’ Head of Hotel Transactions Karen Wales said the deal shows continued investor confidence in the Australian hotelmarket. Sam McVay from McVay Real Estate described the hotel as “an irreplaceable asset”. “[The With a land area of 3.45
Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences. “Today marks an exciting new chapter in Crown’s history,” said Crown Resorts CEO, Ciarán Carruthers.
Australia’s boutique hotelmarket is booming amid increased demand for unique and personalised stays. CBRE’s market analysis found that boutique properties have outperformed ‘big box’ international hotels on occupancy levels, Average Daily Rate (ADR) and Revenue Per Available Room (RevPar) since the onset of the pandemic in 2020.
Garcon Bleu, Sofitel Adelaide “We’re excited about Salter Brothers’ first foray into the South Australian market, which has proven to be a premium events, business and tourism destination,” said Salter Brothers Managing Director, Paul Salter. billion.
Over two days, hoteliers, real estate experts and took to the stage to share business updates and insights into the local market. STR Regional Director, Matthew Burke, set the scene with a detailed presentation on the New Zealand market. Minister’s address New Zealand Minister for Tourism and Hospitality, the Hon.
years leading the PR function for EVT Hotels and Resorts multi-award-winning media communications executive, Karena Noble, is bidding farewell to her role at the end of this month to launch her own consultancy, Karena Noble Communications. The high-profile opening drove occupancy for this fresh take on budget accommodation.
years leading the PR function for EVT Hotels and Resorts multi-award-winning media communications executive, Karena Noble, is bidding farewell to her role at the end of this month to launch her own consultancy, Karena Noble Communications. The high-profile opening drove occupancy for this fresh take on budget accommodation.
Hosted by HM Magazine, the popular Hawaiian event will take place on Thursday November 7 at the OUTRIGGER Waikiki Beachcomber Hotel and on Friday November 8 at the Ala Moana Hotel by Mantra. View the 2024 program here. I am confident that this event will evolve and grow in the future.
What is a hotelmarketing agency? A hotelmarketing agency is a specialised business that delivers strategies and solutions to help hotels boost bookings and revenue. Top hotelmarketing services Hotelmarketing services can come in many different forms.
“Since hotels differ from other commercial real estate assets, with many continuing to enjoy strong income growth amidst resurgent tourismmarkets, transaction volumes are expected to reach $2.5 billion by end of year.”
Clearly, the tourism and hospitality industry saw some positive growth. 8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. Read full blog
With the ability to work remotely, many individuals across the globe are embracing this lifestyle, seeking accommodations that cater to their unique needs. Hotels have a tremendous opportunity to tap into this growing market by implementing effective marketing strategies.
In a world where travellers are increasingly seeking authentic experiences, food tourism is becoming a major driving force in the hospitality industry. So, as the purpose of travel has evolved beyond reaching places, the impact of food tourism has become a significant factor in shaping how hotels cater to their guests.
Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Health and Wellness Tourism The demand for health and wellness travel has risen exponentially. So let’s dwell a bit deeper in the subject!
Impact of MICE on The Hospitality Industry In the busy world of hospitality, MICE tourism emerges as a powerful catalyst, reshaping the landscape of hotels and accommodations. This connection between the MICE and hotels has big effects, spanning from economic growth to operational innovation.
Keeping up with the latest trends in the hospitality industry is extremely important to increase your hotel’s revenue and occupancy. These top Hospitality Trends can help you prepare for your hotelmarketing strategy. Guests now expect it and try to check while booking a hotel if it’s eco-friendly or not.
Importance of Destination Marketing for Hotels Destination marketing is crucial because it helps increase awareness and visibility of a location, driving tourism and economic growth. It enables hotels to tap into a larger tourism ecosystem and benefit from the overall growth and success of the destination.
Since its inception, Google Travel Insights has become a go-to resource for astute hotelmarketers wanting to understand guest behaviour patterns and trends to inform their strategy. Hotel Insights home in on accommodation search data to provide property owners with insights on what travellers are looking for from their stay.
They choose their destination based on a few specific factors, including safety, the price of accommodation, internet speed, or the co-working spaces on offer. According to Statista, the majority of digital nomads live in hotels (51%), then with friends/family (41%), Airbnb (36%) , car/van/RV (21%), and hostels (16%). Is it for you?
HotelRunner, the leading accommodation and travel technologies platform, launches Autopilot at ITB Berlin 2023. Setting out with the goal of automating all daily operations of a hospitality business, from marketing activities to pricing strategies, HotelRunner introduces Autopilot.
According to a Market Analysis Report by Grand View Research , the global wellness tourismmarket size was estimated at $814.6 Further, North America dominates this market share at nearly 40%. So, how can hoteliers tap into this colossal market? What is wellness tourism? billion USD in 2023.
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.
Experience and Personalization The age of mass-markettourism is waning, and the era of personalized experiences is here. To accommodate the changing travel plans of guests, most hotels now offer flexible booking and cancellation policies. Today’s travelers seek experiences that are as unique as they are.
This group has become a significant force in the global tourism industry due to China’s large population, growing middle class, and increasing disposable income. China is home to one of the most massive outbound tourism sectors globally. In population size, that market is made up of just over 300 million people.
With open borders between Hong Kong, Macao and Mainland China, as well as increased international travel and favorable government policies, China’s culture and tourism industries are embracing rapid development. According to data from the Ministry of Culture and Tourism, domestic trips during Chinese New Year increased by 23.1%
What are hotel industry statistics? Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. million people.
The hospitality and tourism industry has always come up with names to describe cohorts of travelers that share similar interests and behaviors. This means looking for accommodation that can comfortably host a large group and paying attention to amenities that can make their stay even more enjoyable.
CHICAGO According to the 2025 Global Hotel Investment Outlook released by JLLs Hotels & Hospitality Group, the global hotel investment volume is predicted to rise by 15 per cent to 25 per cent compared to 2024. In 2024, the global hotelmarket experienced an uneven recovery. Global hotel demand reached 4.8
Here’s how you can incorporate sustainable practices at your property— Embracing Sustainability in Accommodations Modern travelers seek more than just a comfortable bed and a welcoming smile; they desire an experience that leaves a positive footprint. Here’s a blog to guide you through– How to use Storytelling for HotelMarketing?
It’s a place where you can escape the hustle and bustle of daily life and enjoy a premium experience both in terms of accommodation and food. Perfect for couples looking to escape the busy city life, Viscri 32 is a premier eco-tourism destination, considered to be the trend setter.
The global hotel industry was valued at US$ 628.4 TMR ) The market size of the global hotel and resort industry, which was $1.52 Statista ) In 2022, the global hotel and resort industry market was forecast to reach $1.06 AHLA ) In 2022, the global travel and tourism revenue will reach over $600 million.
What is a hotel website design company? A hotel website design company, AKA a hotel website design agency or development firm, is a business that offers specialised hotel web design services that help accommodation providers find more potential guests and secure more direct bookings.
Hotels are a crucial part of any travel experience, and every year the dynamics of travel and hospitality keep on changing. Meaning, accommodation providers need to constantly upgrade themselves to cater to the needs and wants of people. For the year 2023, it’s important to ensure your hotel is up to standard.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content