Hotelogix

FEBRUARY 19, 2025

If they read good reviews, informative blog posts, or even fun posts on social media, guests feel confident that they are choosing a reliable accommodation service. 👉 Read Also - Reduce Hospitality Turnover: Employee Retention is Key for Top Talent Success! Collaborate on giveaways to engage their followers.

Market 40

Market Marketing Hotels Email Marketing 40

Hotelogix

JANUARY 12, 2025

Offering promo codes through your website along with a  well-planned hotel SEO (Search Engine Optimization) strategy ensures your website stands out when potential guests are searching  for accommodations in your location. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region.

OTA 52

OTA Hotels Travel Services 52

MediaBoom

AUGUST 1, 2024

After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? Research and target local keywords.

Tourism 105

Tourism Market Marketing Hospitality 105

STAAH

DECEMBER 18, 2023

It has been a great year when the hospitality industry saw a boom. Clearly, the tourism and hospitality industry saw some positive growth. Bringing together some of the most trending articles, Here’s a mix of hospitality industry blogs from 2023 that our readers enjoyed the most. Read full blog

Hospitality 98

Hospitality Target Marketing Occupancy Hotel Sales 98

Hotel Speak

JUNE 6, 2023

The world of travel and hospitality has always been at the mercy of change. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Still, few could have anticipated the seismic shifts experienced over the past years.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Craft targeted marketing campaigns that resonate with specific audience segments.

Target Marketing 103

Target Marketing Cancellation Forecasting Revenue 103

STAAH

MARCH 19, 2024

In the competitive hospitality industry, securing direct bookings is vital for hotel success. They enable personalized experiences, data collection, and targeted marketing efforts. Therefore, developing effective strategies to boost direct bookings is paramount for long-term success in the hospitality industry.

Target Marketing 105

Target Marketing Accommodation Market Marketing 105

eZee Absolute

SEPTEMBER 13, 2023

Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. Many guests actively seek eco-friendly accommodations that align with their values. One of the keys to staying ahead in this dynamic industry is to understand the changing guest behaviour.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Hotelier Magazine

FEBRUARY 11, 2025

visitor numbers over the past season, particularly in accommodation and outfitter sectors. Lack of targeted marketing in key U.S. Close Municipal Accommodation Tax loopholes to strengthen destination marketing and municipal revenue. Market & Tariff Survey appeared first on Hotelier Magazine.

Market 69

Market Marketing Tourism Target Marketing 69

SiteMinder

AUGUST 1, 2024

A well-crafted hotel business plan is essential for laying the foundation for success in the competitive hospitality industry. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Smart technology: What smart devices (e.g.,

Business 95

Business Revenue Hotels Occupancy 95

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels 84

Hotels Services Management Accommodation 84

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Market Marketing 98

Xotels

MAY 27, 2022

The hospitality industry has undergone a seismic transformation since 2020. As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve. This article about Hospitality Trends includes: Total guest experience. Growing non-core markets.

Hospitality 52

Hospitality Business Market Marketing 52

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations. This ensures that rooms are priced competitively while maximizing profits.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

SEPTEMBER 19, 2024

As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability. Additionally, direct bookings provide valuable customer data for targeted marketing and loyalty programs. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

Little Hotelier

NOVEMBER 8, 2023

A backpacker on a six month South American adventure will be looking for very different accommodation to a millionaire on a weekend trip to Dubai. Common hotel classifications Let’s begin our analysis of different types of accommodation by looking at classes of hotels. What are the different types of hotels?

Motels 52

Motels Accommodation Hotels Services 52

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations.

Branding 98

Branding Hotels Services Market 98

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 97

Hotel Marketing Market Marketing Marketing Strategy 97

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. To be very precise, it has shaped the way guests book their accommodations at hotels. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

Amadeus Hospitality

MAY 30, 2025

To further highlight the offer, the chain utilized iHoteliers advanced promotion capabilities to add eye-catching callouts and sales tags on the booking engine accommodations page. The post The Perfect Partnership: Oceania Hotels and Amadeus’ Black Friday Triumph appeared first on Amadeus Hospitality.

Hotels 52

Hotels Target Marketing Branding Management 52

Hotelogix

SEPTEMBER 6, 2024

These events are fantastic venues for showcasing the unique selling points of your hotel, networking with nearly everyone in the hospitality ecosystem, meeting with industry experts, and interacting with IT vendors to learn about new technological developments.  You have the opportunity to personally meet your target market.

Events 52

Events Hotels Business Travel 52

eZee Absolute

JANUARY 19, 2023

This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts. Better understanding and targeting of the market Just like any other department of a hotel, the in-house marketing team also has the privilege to enjoy a typical hospitality environment.

Hotel Marketing 82

Hotel Marketing Market Marketing Hotels 82

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Feature customer stories or reviews of destinations and accommodations in your emails.

Marketing Strategy 98

Marketing Strategy Market Marketing Travel 98

Inn Quest

SEPTEMBER 5, 2023

This information enables personalized service and targeted marketing efforts, improving guest loyalty. Enhanced Guest Satisfaction: Effective inventory management ensures that guests receive the accommodations and services they expect, leading to higher guest satisfaction levels.

Management 87

Management Overbooking Revenue Hotels 87

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. United Kingdom – AA Hotel and Hospitality Services. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Table of contents. Star hotel classification.

Services 72

Services Hotels Accommodation Motels 72

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Maximise hotel revenues during high demand periods.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

NOVEMBER 18, 2024

Try to choose somewhere that has high demand but isn’t overly saturated with accommodation options. Target market : You need to have a firm vision and understanding of who your hotel is for and how you plan to attract them. You need people who see hospitality as a career and have high standards when it comes to service.

ROI 96

ROI Revenue Management Revenue Hotels 96

MediaBoom

DECEMBER 11, 2024

By blending these hotel marketing strategies, your hospitality business can dominate search rankings locally and internationally, ensuring you capture every potential guests attention. Transform your hotels online presence with Mediabooms expert SEO and Content Marketing solutions , designed to boost visibility and drive bookings.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Market Marketing 98

Cloudbeds

MARCH 20, 2023

It’s important to note that the hospitality industry is starting to shift away from distinct market segments as blended travel (blending of business and leisure travelers) rises in popularity. Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Little Hotelier

OCTOBER 11, 2023

As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings. It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy.

Hotels 52

Hotels Travel Motels Accommodation 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. Industry analysis The industry analysis will look close at the tourism and hospitality industry. What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from?

Business 52

Business Target Marketing Consumer Accommodation 52

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Starting an Airbnb property can be a great way to get a foothold in the hotel and hospitality industries if you’re looking for a new career or business opportunity. What is an Airbnb? Why should you start an Airbnb?

Accommodation 52

Accommodation Motels Business Occupancy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

SiteMinder

MARCH 25, 2024

It’s designed to provide a convenient and accessible platform for travellers to manage their accommodations and other travel needs directly from their mobile devices. Targeted exposure Despegar offers tools that help you showcase your hotel to the travellers most likely to book with you.

OTA 52

OTA Hotels Travel Services 52