Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing? Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Sales Revenue Hotels 98

MediaBoom

AUGUST 23, 2024

By bidding on relevant keywords , your resort’s ads can appear prominently at the top of search engine results pages (SERPs), capturing the attention of potential guests actively seeking accommodations. For example, target luxury-seeking travelers in specific cities with ads highlighting your resort’s exclusive amenities.

Resorts 87

Resorts Marketing Market Marketing Strategy 87

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

MARCH 28, 2024

By aggregating data from various sources, it ensures that users can find the best possible rates for high-end accommodations. Luxury hotels also benefit from increased visibility among a targeted audience actively searching for upscale lodging options. FAQs / Related Questions Who is the target market of luxury hotels?

Hotels 52

Hotels Branding Market Marketing 52

SiteMinder

JULY 13, 2024

This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.

Revenue Management 98

Revenue Management Revenue Management OTA 98