Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

MARCH 27, 2023

These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings. It’s not limited to digital marketing, and uses various mediums. What is the target market for luxury hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. Globally, 70% say ‘social media has an influence on how I discover accommodation.’

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Little Hotelier

OCTOBER 11, 2023

And they can grow brand awareness – and ultimately bookings – by pushing your hotel’s website to the top of the search engine results page (SERP). As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings.

Hotels 52

Hotels Travel Motels Accommodation 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. This will usually also include a mission statement, brand vision , and breakdown of your goals. What global issues or movements are impacting accommodation providers? Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. We have marketing strategies and ideas that are proven to work.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector.

OTA 107

OTA Overbooking ROI Hotels 107

SiteMinder

AUGUST 28, 2022

This blog will look at some key insights that help you choose the right OTAs for your accommodation business. This will include: Your local market – There will likely be a few channels that specialise in driving bookings to your country and/or destination. Table of contents. What is an OTA?

OTA 52

OTA Travel Accommodation Market 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices. What is hotel guest loyalty? What is hotel guest loyalty?

Travel 52

Travel Hotels OTA Services 52

Little Hotelier

NOVEMBER 20, 2023

Little Hotelier Little Hotelier is an all-in-one solution helping small accommodation providers run their business more efficiently, effectively, and profitably. This will lead to more repeat visits and brand advocacy. Let’s look at some of the best options available to your hotel.

Upsell 59

Upsell Hotels Occupancy Revenue 59

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 52

Operations Management OTA Hotels 52

Boutique Hotel News

NOVEMBER 8, 2022

As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . The prevalence of brands in the market has dramatically increased, and the educated consumer now really understands the brand they like. Why stick to traditional shift times?

General Manager 52

General Manager Business OTA Services 52

Hotelogix

OCTOBER 18, 2023

What is a Hotel Reservation System A Hotel Reservation System is a software solution designed to facilitate and manage booking accommodations and other guest-related services at your hotel.  Guest Profiles: Stores guest information, preferences, and booking history, facilitating personalized service and targeted marketing efforts.

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

SiteMinder

AUGUST 29, 2023

It’s not just about erecting a structure; it’s about creating an environment that resonates with the intended brand image and guest expectations. It’s something to carefully consider and may come down to who your target market is. How does a booking engine cut costs and increase revenue?

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

MAY 27, 2022

However, it enables establishments to keep all services consistently on brand, guarantees customer experience control, and can generate more avenues for revenue. Whether it is wellbeing and health or experience and culture, or both, business growth can be driven by designing packages to target distinct customer profile segments.

Hospitality 52

Hospitality Business Market Marketing 52

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Hotels 72

Hotels Services Accommodation Motels 72

Cloudbeds

MARCH 20, 2023

This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. See how the Cloudbeds Hospitality Platform can help you grow revenue from your market segments.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

DECEMBER 20, 2023

The term ‘hotel’ can refer to a specific type of accommodation – a large building filled with small, serviced rooms that are used for short-term stays – or it can be more broadly applied to refer to almost all types of accommodation, from bed and breakfasts, unserviced apartments, glamping and more.

Business 59

Business Hotels Management Revenue 59

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. Keep this in mind as you further develop your hotel marketing plan.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Competitive analysis: Research the number, price and quality of similar hostels and accommodation options in your area.

OTA 52

OTA Business Hiring Market 52

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. What is hotel eCommerce?

OTA 98

OTA Digital Marketing Travel Hotels 98

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotelier Magazine

MARCH 11, 2024

This is ultimately a challenge for Canada’s visitor economy because we need all sectors of tourism to be healthy to compete internationally: accommodations, food and beverage, attractions, transportation, conventions and events, agri-tourism, et cetera. AB: What do the next few years look like for Canadian tourism?

Tourism 52

Tourism Business Market Marketing 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Consider attending tradeshows to network and educate attendees about your brand and offerings.

OTA 98

OTA Revenue Hotels Travel 98

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 71

Market Marketing Marketing Strategy Business 71

Boutique Hotel News

NOVEMBER 15, 2022

Hotels and accommodation providers are faced with the challenge of appealing to and attracting customers whose demands and behaviours have shifted significantly over the last few years. Understanding who you are attracting and where the opportunities are is essential before embarking on a brand relevance exercise. .

Market Share 52

Market Share Market Marketing Ancillary Revenue 52

SiteMinder

SEPTEMBER 14, 2022

What content marketing isn’t, is excessive promotional messaging. What does content marketing mean for hotels? For hotels and other accommodation providers, content marketing is all about showcasing your property’s unique story and brand to the types of travellers you’re trying to win over. Social media posts.

Market 59

Market Marketing Hotels Travel 59