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The utilization of artificial intelligence (AI) is increasingly at the forefront of innovation in the hospitality industry. The subject was especially prevalent at HITEC 2025, as educational sessions highlighted both the benefits and risks of AI, while various products in the HITEC Exhibit Hall showcased a wide range of ways that companies are integrating the constantly evolving technology.
Skift Take: The most likely use for proposed new brand Outdoor Collection by Marriott Bonvoy would be to house its recent brand additions, Postcard Cabins and Trailborn. But documents suggest that Marriott has a larger ambition in the great outdoors.
Let’s face it, five-star hotel rooms are reliably excellent, but largely the same. Luxurious beds? Check. Marble bathrooms? Of course. A television you won’t watch and a phone in the bathroom that no one ever touches? Naturally. Some even throw in flashy tech like turning on the shower via iPad to show they’re “keeping up.” But across the board, these rooms offer a consistently elevated baseline.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Australia’s hotel sector is set to see a boom in business thanks to new international flight routes, with CBRE anticipating demand for up to 1.9 million room nights annually by the end of 2026. CBRE’s From Runway to Room Nights report found that 56 new routes have added 10,500 annual flights into key Australian cities, which could lift Australia’s hotel occupancy by an average of 3.4% by the end of next year.
Picture this: a guest checks into your hotel after a long flight, orders a warm meal, and within minutes, a sleek robot glides silently to their room—no tip expected, just a cheerful chime and a glowing screen saying, “Your comfort has arrived.” This isn’t sci-fi. This is now. Across the globe, AI is not just […] The post The Future Just Knocked on Your Door: How Top Hotels Are Reinventing Room Service with AI appeared first on Are Morch, Digital Transformation Coach.
Selling to Zebras is a focused and effective lead generation strategy. There is no mistaking a zebra when you see one. If you book a safari to see the great African elephant and all you see is zebras, you're going to be disappointed. Maybe not the first couple days, because zebras are pretty cool—they’ve got those stripes. But eventually, you want to see that elephant.
Selling to Zebras is a focused and effective lead generation strategy. There is no mistaking a zebra when you see one. If you book a safari to see the great African elephant and all you see is zebras, you're going to be disappointed. Maybe not the first couple days, because zebras are pretty cool—they’ve got those stripes. But eventually, you want to see that elephant.
Mandala Hotels and Resorts has acquired 20-hectare Moreton Bay retreat, Mercure Clear Mountain, expanding its portfolio to an asset base exceeding $250 million, with more than 30 locations and over 2,000 keys across Australia. Mandala intends to transform the property into a world-class luxury retreat under a premium hospitality brand, which will mark its debut in Brisbane.
From fragmented tech stacks to actionable agentic AI, real progress depends on solving hospitality’s unique data problems—not chasing the next hype cycle.
Newly refurbished New South Wales property simplified OTA management and grew direct bookings using STAAH’s powerful platform. Set in the heart of Barham, New South Wales, Barham Bridge Motor Inn is a welcoming, 23-room motel that recently underwent a full refurbishment and emerged as a modern 4-star property. With King, Twin, Family, and even Pet-Friendly rooms, it’s built to suit every kind of traveller — from road trippers and business guests to families and weekenders.
WASHINGTON—The American Hotel & Lodging Association (AHLA) issued the following statement from President and Chief Executive Officer Rosanna Maietta on the inclusion of key tax provisions in the U.S. House and Senate-passed Budget Reconciliation package that are critical to the hospitality industry. “We applaud Speaker Johnson, Chairman Jason Smith, and members of Congress for providing small business hotel owners across America the certainty they need to invest more and create more jo
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Minor Hotels has crafted four new hotel brands, including the group’s first soft brands, in a strategic expansion of its global portfolio. The new brands – The Wolseley Hotels, Minor Reserve Collection, Colbert Collection and iStay Hotels – cater to a range of guest needs, from budget to luxury. Active discussions are underway regarding development opportunities for each brand with the first property announcements expected in the coming months.
23 ideas to optimize your hotel marketing strategy A hotel marketing strategy should be dynamic, changing depending on the season, the year and the market trends. Below, you’ll find a list of some of the most up-to-date marketing strategies.
WhatsApp is present in nearly 3 billion phones, making it one of the most used messaging applications across industries and areas, including hospitality and hotel guest communication.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
TULLAHOMA, Tennessee, and McLean, Virginia—Hilton opened the first hotel of its new extended-stay brand, LivSmart Studios by Hilton. LivSmart Studios by Hilton Tullahoma, an 89-room property in Middle Tennessee, will soon be joined by the brand’s second hotel in Kokomo, Indiana, which is on track to open later this summer. “Hilton has a long track record of building innovative, category-leading brands that meet the evolving needs of guests and deliver strong value for owners,” said [
Skift Take: The Bangkok-based company is betting on diversification across price segments, from luxury to budget accommodations, including its first foray into the fast-growing soft-brand category.
Australia’s hospitality sector has experienced a significant rebound in hotel investment volumes in 2025, according to JLL’s latest Australian Hotel Investment Dynamics report. A resurgence in cross-border capital is driving the recovery, following one of the lowest annual totals in over a decade in 2024. “Hotel transaction volumes have increased 56% year-to-date June, compared to the same period in 2024, with offshore capital accounting for 45 % of total investment,” JLL reports.
Strategic deal brings Amadeus’ iHotelier ® Suite to one of Thailand’s fastest-growing hotel chains July 9, 2025 – B2 Boutique and Budget Hotels , part of GPCM Group, announces it will adopt the iHotelier® Suite from transformative travel technology provider Amadeus as part of a new strategic relationship. The suite of solutions will enhance the booking flow for B2 Hotels’ guests, enabling the company to offer a seamless, personalized experience.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The U.S. hotel industry reported negative year-over-year comparisons for the week ending July 5, according to data from CoStar. June 29 through July 5 (percentage change from comparable week in 2024): Occupancy: 61.1% (-0.4%) ADR: $156.71 (-0.9%) RevPAR: $95.80 (-1.3%) Among the top 25 markets, St. Louis saw the largest increases in occupancy (+27.1% to 64.0%) and RevPAR (+38.4% to $81.19).
Refining energy management technology to help reduce usage and expenses will always be a priority for the hospitality industry, and the impetus is especially strong given the surge in North American energy costs. The increase has been about 20 percent over the last five years or so, and the latest year-over-year increase is trending at 3.5 percent, according to the U.S.
Skift Take: Raffles and Fairmont, two of Accor's flagship luxury brands, are undergoing thoughtful changes that go beyond marketing. Under Claudia Kozma Kaplan’s leadership, the focus is on preserving each brand’s legacy while embracing a new chapter of storytelling, service, and growth.
In HM’s 2025 Australasian Development Outlook, Trilogy Hotels Chief Executive Officer, Scott Boyes, shares key opportunities and insights into Australasia’s evolving hotel development landscape. There are exciting times ahead as we navigate through 2025. Australia’s hotel sector, whilst choppy, continues to demonstrate remarkable resilience with national occupancy rates at 71% and RevPAR up 3.8% to $171.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Looking for a desert oasis? Book your stay at Highland Estates Hotel & Resort in Mesquite, Nevada. There’s a restaurant, tennis court, and two outdoor pools for when you need to cool off. Parking and Wi-Fi are both free! Highland Estates Hotel & Resort has chosen our cloud-based WebRezPro Property Management System to help run […] The post Highland Estates Hotel & Resort appeared first on WebRezPro.
Imagine this: a guest spots your hotel, loves what they see, and books right away. Sounds easy, right? Those days are long gone. Today, booking feels more like navigating a pinball machine. Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. Behind every step is a complex web of platforms quietly doing the heavy lifting.
SAN FRANCISCO, California—Duetto and The Hotels Network (THN), a Lighthouse company, announced a strategic partnership that enables hoteliers to boost direct bookings and optimize marketing spend. This new integration allows hotels to leverage real-time occupancy data to automate and personalize direct booking campaigns. By connecting Duetto’s Dynamic Rate Engine (DRE) API with THN’s segmentation capabilities, hotels can now create targeted offers based on specific occupancy thresholds, ensuring
Skift Take: Accor has doubled its premium hotel volume since 2019 and premium now accounts for half its fees from new signings. Yet to grow further in developing markets, it may need to get creative by adding local brands and training local talent.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Sofitel Sydney Darling Harbour has appointed experienced hotelier Sam Panetta as General Manager, taking the reins from Greg Brady who recently retired. With more than 30 years in the hospitality industry under his belt – 20 of which have been spent in luxury hospitality – Panetta is recognised for strong leadership and a passion for guest experience.
New international flight routes are set to supercharge Australia’s hotel sector, creating demand for potentially 1.9 million room nights annually, according to a new CBRE analysis.
Pull off the road and enjoy a stay at Hôtellerie Puamun Aguanish. Located in Natashquan, Quebec, it’s where modern comfort meets indigenous cultural richness. Fat bikes and canoes are both available for rental so you can get outside and explore. Hôtellerie Puamun Aguanish has chosen our cloud-based WebRezPro Property Management System to help run their […] The post Hôtellerie Puamun Aguanish appeared first on WebRezPro.
MUMBAI, Indiax-Marriott International, Inc. announced it has signed an agreement with Ventive Hospitality to open seven hotels, as part of a portfolio deal comprising 1,548 keys across five brands. This includes multiple brand debuts with a Ritz-Carlton Reserve in Sri Lanka, Marriott Hotels & Resorts in Varanasi, Courtyard by Marriott in Mundra (Gujarat), and Moxy in Pune.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
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