MediaBoom

AUGUST 1, 2024

The average ROI on PPC in 2024 is 200 percent ! Alternatively, you might try yield management, which is also flexible. Under a yield management model, competition and demand influence pricing. They’re one of the most cost-effective ways to promote your business.

Tourism 95

Tourism Marketing Market Hospitality 95

Hotelogix

AUGUST 27, 2024

  Track ROI: Continuously monitor each distribution channel’s return on investment ROI. Utilize revenue management systems and tools to make data-driven pricing decisions and maximize revenue potential. 

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Cloudbeds

JULY 15, 2023

And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management.

Management 76

Management OTA Cancellation Overbooking 76

Xotels

AUGUST 9, 2021

We see very good ROI results at our hotels bidding 9% to 10% in the main source markets. Luckily, GHA is a pretty “forgiving” platform, unlike more expensive advertising programs, such as Expedia Travel Ads or TripAdvisor Sponsored Placements. Don’t be afraid to try new, different approaches.

Market Share 52

Market Share Hotels Cancellation OTA 52

Xotels

DECEMBER 12, 2024

To maximize Metasearch revenue and ROI , invest in targeted advertising and ensure your listings are updated and compelling. Metasearch Platforms Sites like Google Hotel Ads , TripAdvisor , and Trivago let guests compare prices across multiple channels. These platforms can drive direct bookings while enhancing your visibility.

OTA 40

OTA Global Distribution System Revenue Revenue Management 40

Xotels

SEPTEMBER 13, 2024

Get ROI from Underutilised Areas: Got an empty space in your hotel? There are 4 different ways to use ancillary revenue opportunities to your hotel started with: Create Packages: Selling an experience vs. “just a room”. Target a Client Niche Market: Drive revenue by increasing relevance to specific client markets.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Xotels

SEPTEMBER 13, 2024

Get ROI from Underutilised Areas: Got an empty space in your hotel? There are 4 different ways to use ancillary revenue opportunities to your hotel started with: Create Packages: Selling an experience vs. “just a room”. Target a Client Niche Market: Drive revenue by increasing relevance to specific client markets.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40