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Is This the Comeback of Sri Lanka’s Tourism? A $1.5 Billion Revenue Suggests So

Skift Blog

Skift Take: Through a combination of targeted promotions, improved airline services, and strategic visa policies, Sri Lanka is inching closer to its goal of attracting 2.5 million tourists this year. Peden Doma Bhutia Read the Complete Story On Skift

Tourism 321
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.