STAAH

APRIL 29, 2025

With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). If youre only using it to manage availability, you’re missing out on serious ROI. 3) Advanced Strategies to Maximize Revenue a.

Revenue

The Hotels Network Blog

JULY 22, 2025

For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brand marketing) and variable costs (such as performance marketing and paid media).

OTA

TravelNet

JULY 16, 2025

In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. What does it mean to be data-driven?

Market

eHotelier

JUNE 18, 2025

With more than 30 years of experience as a Hotelier representing; Luxury, Full-Service, Boutique, Extended Stay and Limited Service Brands, Mr. Riley has supported and achieved a ROI for the following; Wyndam Hotel & Resorts, Preferred Hotels Group, IHG, Hilton Hotels, Marriott Hotels, Interstate Hotels & Resorts & Hyatt Hotels.

Sales

Hospitality Tech

JUNE 16, 2025

The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segment—from luxury to budget hotels. To see the OPERA Cloud platform in action visit HITEC booth #4015 on June 16-19 th.

Upsell

Hospitality Tech

JUNE 16, 2025

This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI. All devices are connected to Anacove’s AI-powered cloud system, which treats the hotel as a unified ecosystem— delivering automated reports and actionable insights that show clear ROI and support smarter operations.

Operations

Hospitality Tech

JUNE 17, 2025

And as market conditions shift, so do the insights—making this tool an agile companion in today’s fast-moving hospitality landscape. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.

Hotels

AskSuite

MAY 22, 2025

According to Global Market Insights, the AI market in the hospitality sector is projected to exceed $1.2 These signals highlight a pivotal shift: hotels that harness AI now are positioning themselves to win in a market shaped by traveler expectations for real-time, customized touchpointsand greater efficiency across the board.

Hospitality

Hospitality Tech

JUNE 10, 2025

Hoteliers and developers can easily integrate third-party solutions including point-of-sale, telephony and communication, guest services and in-room technology, accounting and finance, guest communication and marketing, and distribution and booking channels. “Travel is an $11 trillion market,” Bidner said.

Events

Hospitality Tech

JUNE 15, 2025

The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segment—from luxury to budget hotels.

Forecasting

Hospitality Tech

JUNE 16, 2025

This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors – an important tool to remain profitable, even offseason or during times of weakened demand. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.

Services

Hospitality Tech

JUNE 16, 2025

The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segment—from luxury to budget hotels. To see the OPERA Cloud platform in action visit HITEC booth #4015 on June 16-19 th.

Management

Hospitality Tech

JUNE 15, 2025

All devices are connected to Anacove’s AI-powered cloud system, which treats the hotel as a unified ecosystem— delivering automated reports and actionable insights that show clear ROI and support smarter operations. LAN service providers are enabled to provide more customized solutions to their hospitality clients.

Forecasting

Hotelogix

APRIL 11, 2025

Recent market research indicates that the global hotel POS terminal market is set to reach a staggering $4.8 71% of hotels plan to implement AI-powered analytics in their POS systems by the end of 2025 to enhance personalization and upselling. billion by 2028 , growing at a CAGR of 8.1% from 2023 to 2028.

Revenue

Hospitality Tech

JUNE 10, 2025

Cvent IQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences.

Events

Hospitality Tech

JUNE 10, 2025

That’s a compelling ROI argument for sustainability-focused investments, especially when margins are tight. While serving as a personal concierge, HCN tablets are actually a marketing engine in each guestroom, providing hoteliers with a highly targeted communication platform capable of integrating loyalty programs for deep personalization.

Hotels

Hospitality Tech

JUNE 10, 2025

Hoteliers and developers can easily integrate third-party solutions including point-of-sale, telephony and communication, guest services and in-room technology, accounting and finance, guest communication and marketing, and distribution and booking channels. “Travel is an $11 trillion market,” Bidner said.

Hiring

Hospitality Tech

JUNE 9, 2025

In his new role, he will oversee all aspects of the brand’s franchise development strategy, with a focus on new market expansion and both traditional and non-traditional growth opportunities worldwide. PAR Engagement brings together loyalty, marketing & offers, ordering, and guest data into one deeply integrated platform.

Operations

Hotel Business

JUNE 2, 2025

Heres what owners and developers are also looking for: Ranking the top two factors owners and developers look for when choosing which brand to join, support from industry experts tops the list (including marketing, revenue management and operational expertise), followed by access to executive leadership.

Branding

Hospitality Tech

JUNE 9, 2025

PAR Engagement brings together loyalty, marketing & offers, ordering, and guest data into one deeply integrated platform. Connecting marketing, loyalty, and ordering systems into one integrated platform, eliminating data silos and unifying the digital guest journey. The transaction is subject to customary closing conditions.

Operations

Hospitality Tech

JUNE 9, 2025

PAR Engagement brings together loyalty, marketing & offers, ordering, and guest data into one deeply integrated platform. Connecting marketing, loyalty, and ordering systems into one integrated platform, eliminating data silos and unifying the digital guest journey. Every Guest Journey. and Canada.

Operations

Hotelogix

APRIL 17, 2025

Hotels that adapt their offerings to these personas stand out in a saturated market. These not only drive direct bookings but also help in upselling premium rooms or suites. Even small investments (like a weekend movie screening or live music night) can deliver high ROI if tracked properly.

Hotels

Hotelogix

APRIL 24, 2025

Simplifies Targeted Marketing and Upselling Loyalty program data helps you segment your audience effectively—by stay frequency, spend level, preferences, and location. This segmentation allows you to run targeted marketing campaigns that speak directly to each segment’s interests. A: Absolutely.

OTA

Hotelogix

MARCH 21, 2025

Increased Spending: Customized recommendations open up more opportunities for upsells. Focus on ROI —hotels using AI messaging have seen 30-50% lower operational costs by reducing manual labor. Hotels that adopt AI messaging now will: Generate more revenue by minimizing OTA reliance and enhancing upselling.

Services

MediaBoom

MARCH 30, 2023

High-ticket digital marketing provides a proven formula for brands and marketing agencies looking to sell high-priced products and services while preventing brands from losing out on sales to low-cost providers. It may sound simple enough but implementing such a marketing strategy is a different story.

Digital Marketing

SiteMinder

NOVEMBER 18, 2024

What is hotel ROI? Hotel ROI means return on investment, which evaluates how much money you are getting out compared to what you put in. The aim is to generate a positive ROI, which you can then use to grow and improve the business or take out as profit. To succeed overall, you can’t afford too many areas to be falling behind.

ROI

Social Hospitality

SEPTEMBER 10, 2023

Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation Automation is crucial in today’s marketing landscape.

Market

Amadeus Hospitality

MARCH 30, 2023

Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth. What is hotel email marketing?

Email Marketing

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy

Hotel Speak

OCTOBER 4, 2024

To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotel marketing and hotel technology exhibitors. Its mission is to empower Reservation, Marketing, and Sales teams by converting service requests into direct bookings and revenue.

Revenue

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy

Hotel Speak

MAY 30, 2024

The current market conditions for hotel F&B are exceptionally challenging. More intelligent forecasting and cost control, enabled by technology, is able to help hotels more effectively respond to market changes. It’s time to take action to improve the bottom line and remove revenue leakage.

Consumer

Catala Consulting

AUGUST 18, 2022

Email marketing for hotels is the perfect answer. Email marketing is one of the most rapid means of reaching and reconnecting with guests, whether old or new. Research by HubSpot shows that email marketing yields over $30 for every $1 spent. Without a list, you have nobody to send your marketing copy to.

Email Marketing

Hotelier Magazine

MAY 4, 2023

However, they quickly learn they are less sore as they are not carrying so much weight at such a distance, they have bigger table bills as a result of better guest attention and upselling, with better service, they also can expect better tips. GS: Guest experience and ROI.

Operations

SiteMinder

AUGUST 22, 2022

GuestJoy will further expand SiteMinder’s robust hotel commerce offering, allowing hoteliers to automate and digitise their guest communication, drive upsell revenues, and strengthen direct guest acquisition. GuestJoy has been a SiteMinder partner since 2017, with customers across the UK and Europe.

Ancillary Revenue

Clock Software Hospitality

NOVEMBER 24, 2020

Independent hotels have seen significant growth since online travel agencies transformed the hospitality market place. By preventing overbookings, independent hospitality providers are allowing their establishments to seem more exclusive and in turn, increase their value on the hospitality market.

Upsell