Remove Marketing Remove OTA Remove Yield Management
article thumbnail

SiteMinder and RevenYou perfect the art of hotel business optimisation

SiteMinder

Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Let’s look at five examples. This enabled direct bookings to be taken online at any time of day.

article thumbnail

Hotel ad: Monitoring, compliance and parity

SiteMinder

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. OTAs like Expedia and Booking.com may reject your listing if your ad copy or images don’t meet their standards.

OTA 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. All teams, marketing, F&B, golf teams etc.

article thumbnail

5 Common Mistakes in Hotel Revenue Management

Xotels

Not because of the market. So, Im calling the mistakes out Here are 5 brutal revenue management mistakes I see hotels make all the time as a CEO of a revenue management consulting firm. Article Summary Dont Ignore Time Focusing on the Wrong Metrics Being Afraid of Change Not Utilizing Technology Fearing the OTAs 1.

article thumbnail

Top 10 Revenue Management Tools: The Ultimate Revenue Toolkit

Xotels

So, let’s provide you with a list of revenue management tools to simplify managing your hotel so much easier: What are Revenue Management Tools? Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Competitor pricing Are your rates competitive?

article thumbnail

What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

article thumbnail

Marketing for Hospitality and Tourism – Your 2024 Guide

MediaBoom

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.

Tourism 105