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Outsourced revenuemanagement has become a strategic solution for independent and lifestyle hotels that want to grow profitably without building large in-house commercial teams. If you’re a hotelier evaluating your revenue strategy, this is your practical starting point. What Is Outsourced RevenueManagement?
Because your guest is getting conflicting messages across channels , and that’s not a marketing problem. How to Break Down the Silos and Drive More Revenue 1. Your marketing says “exclusive.” Your channels say, “we don’t talk to each other.” But when marketing, revenue, and distribution speak with one voice, guests feel it.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
As guest expectations and booking trends evolved, Guy wanted a smarter, faster, and more responsive way to manage availability and rates across online travel agents (OTAs) — and something that didn’t make them feel stuck in the past. The STAAH Channel Manager provided the flexibility and real-time updates the team needed.
How Hotels Can Leverage Mahakumbh 2025: Strategies for Success The Mahakumbh 2025 presents an extraordinary opportunity for hotels to boost revenue, build long-term guest relationships, and position themselves as leaders in the hospitality industry. Here’s how hoteliers can leverage this event effectively: 1.
We are excited to launch this innovative integration that enhances the hotels’ most profitable channel, while enabling more efficient marketing spend.” Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources.
Ive been in the revenue game for 20+ years, and let me tell you nothing grinds my gears like watching hotels leave money on the table. Not because of the market. So, Im calling the mistakes out Here are 5 brutal revenuemanagement mistakes I see hotels make all the time as a CEO of a revenuemanagement consulting firm.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. These partnerships also have the added benefit of marketing your business.
It can directly impact revenue, guest satisfaction, and your ability to scale. What Is a Channel Manager and Why Does It Matter? A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines.
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenuemanagement. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenuemanagement and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Use hashtags like #SongkranStaycation or #SplashWithUs.
For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly.
Over time, tracking your competitors’ pricing and market position reveals shifts in rates and guest preferences, allowing you to anticipate changes and adapt your pricing and marketing proactively. FREE GUIDE Dive deeper into the history of revenuemanagement. Understand trends.
industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.
Headed up by Scott Boyes as CEO, Tony Ryan as Executive Chairman and Grant Alchin as Chief Operating Officer, the trio bring a collective industry experience of more than 90 years, extending across operations, commercial and legal, finance and asset management. Add to that, a growing team of experienced hotel industry leaders.
From making sure staff, guests, and smooth operations are all attended to, we can understand why revenuemanagement so frequently gets put on the back burners. So, let’s provide you with a list of revenuemanagement tools to simplify managing your hotel so much easier: What are RevenueManagement Tools?
Understanding and maintaining rate parity is crucial for hoteliers as it influences pricing strategies , revenuemanagement , and the potential profitability of the business. This led to the team having to frequently make manual updates to prices across online travel agents (OTAs) to avoid issues with these key partners.
[CLIC] Connect Podcast Hosted by Craig Sullivan, the [CLIC] Connect Podcast focuses on the California hospitality industry, featuring interviews with industry leaders discussing market trends, investment opportunities, and operational insights. Who’s it for? Episodes cover topics like social media strategies, SEO, and direct booking tactics.
Markets are saturated. While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Handled well, they can offer added flexibility to guests while netting more revenue for you. Talk to us.
Dynamic pricing isnt just about increasing ratesits about pricing smartly based on real-time demand, market trends, and competitor rates. AI-powered revenuemanagement doesnt just suggest price hikes; it ensures that your pricing aligns with demand fluctuations , maximizing revenue without turning potential guests away.
Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenuemanagement, sales, marketing, and systems integration. Unlocking profit for its clients has become synonymous with the brand over the years. Let’s look at five examples.
The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. Initially, reviews were just something you responded to, then we learned to take advantage of review insights for operations, and now they even have the potential to be a revenuemanagement tool.
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.
They simplify the often complex world of revenuemanagement , giving you a reliable foundation to build upon as you grow your confidence in managing rates. Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings.
Bidding platforms give you a quiet back door to move those vacant rooms, protecting the rates guests see on OTAs while topping up revenue that would otherwise slip away. Properties that fine-tune their bidding tactics earn up to 60% more revenue per booking , proving that smart discount fences pay off.
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. Enter the channel manager. You can maximise occupancy and revenue without manual rate updates.
Business intelligence software To improve EBITDAR, teams can use business intelligence software to collaborate, identify opportunities to reduce costs, and find ways to increase revenue. 7 tips to improve EBITDAR As a profit metric, EBITDAR can be improved in two ways: increasing revenue and reducing costs.
Running a hotel in todays competitive market involves more than just offering comfortable rooms and great service. With the hospitality industry adapting to evolving guest expectations and the rapid growth of online booking platforms, managing hotel operations become increasingly complex.
However, with many options on the market, choosing the right one can feel overwhelming. Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. Is your marketing team having difficulty segmenting data or using it effectively for personalisation?
By prioritizing efficiency, hotels can not only survive but thrive in an increasingly competitive market, ultimately leading to greater success and sustainability.
New capabilities like AI-powered inbox consolidation, website-integrated virtual concierge, and automated upgrade offers are designed to enhance personalization, reduce manual workload, and drive new revenue streams. By combining ordering and marketing technologies, weâre helping restaurants deliver more relevant service and communication."
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs.
For operators managing furnished apartments, aparthotels, or extended-stay inventory, this shift represents a significant revenue opportunity. However, a lot of hoteliers still lack access to the right distribution network to respond to this demand and capture a lucrative market. Are they big enough?
riding the Booking.com ranking reshuffle rodeo Images by GuestRevu The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions.
The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility, while preserving the distinct identity of each member property. Advertisements “ As the expectations of sophisticated travellers evolve, so too must the models that support the hotels serving them.
For hotel managers, that means a fresh stream of millennial and Gen Z guests who are motivated by price, flexibility and share-worthy experiences rather than traditional brand loyalty. By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs.
Far too often, hotels still operate in silos, where marketing, sales, and revenue teams dont always work together. Theres a tendency to rely on one-off discounts, flash sales, or online travel agencies (OTAs) to fill rooms quickly without building a sustainable demand pipeline.
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