Hospitality Today

JUNE 23, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Distribution How OTAs are shaping hotel distribution in 2025 Booking.com and Expedia dominate Google rankings, while regional players quietly chip away with lower prices Jun 24, 2025 The latest World Parity Monitor by 123Compare.me Get the full report at 123Compare.me

OTA 45

OTA Hotels Shopping Market 45

STAAH

APRIL 22, 2025

Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. As distribution demands grow more complex, so does the need for a smart solution.

OTA 66

OTA Management Overbooking Revenue 66

Hotel News Resource

MAY 20, 2025

's World Parity Report for April indicates that independent hotels and smaller chains face greater pressure from Online Travel Agencies (OTAs) when their rates surpass the market average. This pressure becomes particularly evident with non&major OTAs, emphasizing the need for enhanced monitoring of these intermediaries.

OTA 59

OTA Hotels Market Marketing 59

Hospitality Today

JUNE 23, 2025

These lesser-known platforms—often fed by wholesalers or affiliate networks—are increasingly undercutting hotels’ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.

OTA 40

OTA Cost Per Click Digital Marketing Hotels 40

Hotel News Resource

JUNE 25, 2025

Article - The Triptease DMP: Integrated Hotel Marketing to Win More Valuable Guests - Introducing new features designed to help hotels work faster and smarter, beat OTAs, and grow their direct revenue.

Hotel Marketing 52

Hotel Marketing Market Marketing OTA 52

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing 87

Digital Marketing Market Marketing Hotels 87

STAAH

JANUARY 6, 2025

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Vietnam is among the newest markets STAAH entered.

OTA 110

OTA Global Distribution System B2B Accommodation 110

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

SiteMinder

JANUARY 8, 2025

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. How does the concept of a bed bank work?

OTA 96

OTA Occupancy Revenue B2B 96

Hotel Management

JUNE 20, 2023

We’ve got some other more lifestyle hotels coming to market over the next six to 12 months and we’re going to be adding about 200 rooms into the Sydney [hotels] landscape.” The post Exclusive: the pub business taking on Sydney’s boutique hotel market appeared first on Hotel Management.

Business 242

Business Hotel Marketing Marketing Market 242

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

OTA 107

OTA Overbooking ROI Hotels 107

Hotel Speak

DECEMBER 21, 2023

Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.

OTA 100

OTA Travel Revenue Business 100

STAAH

APRIL 29, 2025

GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.

Revenue 85

Revenue Management OTA Average Daily Rate 85

STAAH

JANUARY 5, 2025

Wielding unmatched reach and budgets, these mega OTAs continue to influence every stage of trip planning and booking.Expedia and Airbnb continue to feature on the top 10 distribution channel list based on bookings via STAAHs expansive 500+ integrations.

Global Distribution System 110

Global Distribution System OTA Revenue Accommodation 110

Skift Blog

APRIL 9, 2024

Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

Events 293

Events Revenue Travel Marketing 293

STAAH

JANUARY 6, 2025

OTAs continue to dominate and influence every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings. Adam continues.

Global Distribution System 111

Global Distribution System OTA Accommodation B2B 111

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA 111

OTA Cost Per Click Hotels Cancellation 111

MediaBoom

JUNE 30, 2025

With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Get My Free Audit Should My Hotel Use Mobile Marketing?

Market 53

Market Marketing Digital Marketing Hotels 53

STAAH

JANUARY 12, 2025

This led to the team having to frequently make manual updates to prices across online travel agents (OTAs) to avoid issues with these key partners. Overreliance on certain OTAs and inefficient inventory management were also an issue that hindered the hotels ability to maximise revenue and provide a seamless guest experience.

OTA 110

OTA Revenue Hotels Business 110

TravelNet

AUGUST 3, 2023

Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. This increases your ranking on OTAs. More info here.

OTA 98

OTA Management Occupancy Services 98

STAAH

JUNE 15, 2025

STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.

Hospitality 96

Hospitality OTA Overbooking Hotels 96

STAAH

JANUARY 5, 2025

The data also reveals OTA dominance and influence at every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings.

Global Distribution System 110

Global Distribution System OTA Hotels Revenue 110

Hotel Speak

MAY 29, 2025

industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.

OTA 65

OTA Intent Market Marketing 65

eHotelier

JULY 9, 2025

We are excited to launch this innovative integration that enhances the hotels’ most profitable channel, while enabling more efficient marketing spend.” Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources.

Market 52

Market Marketing Occupancy Revenue Management 52

STAAH

APRIL 1, 2025

Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.

Overbooking 90

Overbooking Management OTA Revenue 90

Skift Blog

JUNE 10, 2024

With ideal market conditions for growth, the Indian OTA is moving forward with an IPO, aiming to use tech-driven customer experiences to strengthen its position. Skift Take: Wait-and-watch? Not anymore! Ixigo's CEOs tell Skift that they’re ready to dive into what they’re calling the "golden era" of online travel.

OTA 190

OTA Travel Market Marketing 190

STAAH

JULY 8, 2025

Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. Channel manager – Keeps your availability and rates synced across OTAs and your direct channels, avoiding double bookings and inconsistencies. Sounds easy, right? Those days are long gone.

OTA 66

OTA Hotels Revenue Overbooking 66

eHotelier

JUNE 30, 2025

OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. Imagine you’re navigating the dating app scene.

Hotel Marketing 52

Hotel Marketing OTA Marketing Market 52

TravelNet

MAY 19, 2025

Markets are saturated. Here are a few ideas: Early check-in/late check-out fees These are straightforward, high-margin offerings that work well in almost any market. Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules. Talk to us.

Occupancy 59

Occupancy Revenue Market Marketing 59

STAAH

JANUARY 14, 2025

With STAAHs Get Google feature, your hotel can leverage Googles expansive ecosystem to attract guests, increase direct bookings, and thrive in an increasingly competitive market. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.

OTA 109

OTA Hotels Travel Accommodation 109

Revinate

JANUARY 22, 2024

Customer stories How bringing together guest data launched 1834 Hotels’ marketing transformation HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing REGION: APAC Goal Compete against OTAs. The post How bringing together guest data launched 1834 Hotels’ marketing transformation appeared first on Revinate.

Hotel Marketing 98

Hotel Marketing Market Marketing OTA 98

STAAH

JULY 13, 2025

As guest expectations and booking trends evolved, Guy wanted a smarter, faster, and more responsive way to manage availability and rates across online travel agents (OTAs) — and something that didn’t make them feel stuck in the past. “The booking process felt slow, outdated and didn’t give us the flexibility we needed to grow.” The Results?

OTA 61

OTA Hotels Intent Management 61

TravelNet

JULY 20, 2023

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests. Competitive pricing.

OTA 98

OTA Cancellation Branding Shopping 98

STAAH

MAY 6, 2025

Diversify Your Distribution Channels Relying on one or two online travel agents (OTAs) puts your revenue at risk. A future-proof hotel spreads its presence across OTAs, metasearch engines, global distribution systems (GDS) , and even niche travel platforms. But its not just about being everywhere, its about being strategic.

Global Distribution System 89

Global Distribution System OTA Hotels Email Marketing 89

STAAH

JUNE 16, 2025

This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.

Revenue 80

Revenue Operations OTA Global Distribution System 80

STAAH

MAY 28, 2025

trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.

OTA 66

OTA Revenue Management Overbooking 66

STAAH

MAY 25, 2025

Reacting quickly to market changes or demand was hard due to lack of automation. STAAH made scalability feasible For the team at Sentrim Hotels & Lodges, managing a multi-property portfolio across leisure and business travel markets comes with its own set of complexities. Thats where STAAH came in.

Overbooking 89

Overbooking Hospitality OTA Upsell 89