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Exclusive: Trilogy Hotels CEO talks hurdles and opportunities amid ‘choppy’ market

Hotel Management

Scott Boyes, Trilogy Hotels Sydney leads the recovery charge with occupancy at 78% and RevPAR growing to an impressive $215, making this market our standout performer. We’re also seeing strong performance in market mix diversity, where segments combine to offset the ups and downs of current economic and global conditions.

Marketing 130
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How AI is Reshaping Hotel Digital Marketing in 2025

Social Hospitality

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. Enhance Online Visibility with Content Creation and SEO In the realm of content marketing and SEO, AI is also revolutionizing workflows. Tools like ChatGPT and Jasper.ai

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‘Open for investment’: AHICE Fiji spotlights market opportunities

Hotel Management

Opportunities abound in the Fijian hotel market – that was the message to the more than 350 hotel industry leaders that gathered at Sofitel Fiji Resort and Spa this week for the AHICE Fiji Islands Investment in Tourism Summit. It is a time for connection, of alignment and of shared opportunity,” Seeto said. Fiji is open for investment.

Marketing 130
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International flights set to boost hotel occupancy in 2026, CBRE reports

Hotel Management

Increased capacity from core markets including China, India, Southeast Asia, North America and the Middle East is expected to drive a continued recovery in international arrivals, reinforcing aviation’s role as a critical lever for tourism and hotel sector growth,” said CBRE’s Head of Hotels Research, Ally Gibson. “As

Occupancy 204
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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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23 hotel marketing strategy ideas to boost your bookings

MEWS

23 ideas to optimize your hotel marketing strategy A hotel marketing strategy should be dynamic, changing depending on the season, the year and the market trends. Below, you’ll find a list of some of the most up-to-date marketing strategies.

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How to Align Hotel Marketing, Revenue, and Distribution for More Direct Bookings

BCV

Because your guest is getting conflicting messages across channels , and that’s not a marketing problem. Create Shared KPIs Across Teams Marketing, revenue, and distribution should own the same metrics : direct revenue, conversion rate, and acquisition cost Shared numbers = shared accountability 2. Your marketing says “exclusive.”

Revenue 52
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Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.