Catala Consulting

JANUARY 18, 2024

In the dynamic world of hospitality, the UK market stands out as a beacon of innovation and adaptation, particularly in the realm of hotel revenue management. This trend enables more accurate forecasting, dynamic pricing, and personalized marketing strategies, significantly enhancing revenue potential.

Revenue Management 52

Revenue Management Revenue Management Market 52

Hotel Speak

AUGUST 9, 2023

By delving into market dynamics, guest preferences, and strategic pricing, hoteliers can fine-tune their room rates, distribution strategies, and other pivotal elements to achieve maximum occupancy and revenue. Relying on intuition and market perception, its rates are subject to unpredictable fluctuations.

Revenue Management 52

Revenue Management Revenue Management Upsell 52

STAAH

APRIL 23, 2024

Hotels can increase revenue per guest by adjusting prices according to demand, seasonality, and consumer preferences , achieved through upselling and cross-selling additional services and products.

Revenue Management 88

Revenue Management Revenue Ancillary Revenue Management 88

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Send personalised messages, create target upsell offers, offer digital check-in, collect feedback and reviews, and more. Learn more 2. This will lead to more repeat visits and brand advocacy.

Upsell 59

Upsell Hotels Occupancy Revenue 59

SiteMinder

FEBRUARY 14, 2024

It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests. Either that or it becomes a necessity for them if they have to travel for work or to visit family.

Tourism 59

Tourism Market Marketing Travel 59

SiteMinder

OCTOBER 10, 2023

Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. Hoteliers utilise discount pricing to fill rooms during slow seasons, entice loyal customers, or to stay competitive when market conditions change.

Occupancy 59

Occupancy Events OTA Upsell 59

STAAH

FEBRUARY 6, 2024

The hotel overbooking strategy is a revenue management technique that hotels use to maximise occupancy and revenue. Don’t forget to monitor external market sentiments such as cancellation of an event or reduction in connectivity to your destination – these could all result in cancellations. What is a hotel overbooking strategy?

Overbooking 89

Overbooking Cancellation Upsell Revenue 89

SiteMinder

SEPTEMBER 6, 2023

Booking promotions serve multiple strategic purposes: Increasing occupancy rates: Promotions can help fill rooms during low-demand periods and help a hotel “piggyback” on subjects that are already front of mind for their audience. Here are just five examples of hotel promotions you can run to increase occupancy and revenue when needed.

Hotels 105

Hotels Events Upsell Occupancy 105

Cloudbeds

APRIL 9, 2024

Moreover, the flexibility to enhance property performance with specialized add-ons allows for tailored optimization in key areas, including operations, revenue management, guest experience, and digital marketing. Upselling tools. Employ strategic upselling solutions to maximize revenue through tailored guest offers and promotions.

Upsell 52

Upsell Revenue Management Operations Revenue 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Data analytics and insight generation through market-leading tools.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

JULY 25, 2022

For example, if you look at your historical ADR figures and identify trends, you’ll start to understand your market better, as well your property’s seasonality. Track the overall economy and market demand – By keeping track of market fluctuations you’ll have a better idea of when you can raise prices, by how much, and for how long.

Average Daily Rate 52

Average Daily Rate Upsell Occupancy Revenue 52

SiteMinder

SEPTEMBER 6, 2023

While they can be a wild card in the hotel management game, they offer a unique opportunity to maximise occupancy and revenue. Last-minute hotel room bookings have a range of benefits including: Maximised occupancy : Filling rooms at the eleventh hour ensures that you’re making the most of your available inventory.

Overbooking 98

Overbooking Occupancy Revenue Hotels 98

STAAH

JANUARY 16, 2024

There is no set formula to increase a hotel’s revenue, it can be achieved by creating a good promotion plan, tapping into sources of ancillary revenue , upselling and other marketing strategies. It relies on shifts in market demand to inform optimal pricing rather than relying on a fixed price. Here are 10 strategies: 1.

Revenue 84

Revenue Ancillary Revenue Revenue Management Hotels 84

Hotelier Magazine

MAY 4, 2023

Meanwhile, midweek occupancies aren’t looking as good as companies are loathed to give up the huge cost savings from the video-conferencing boom by returning to the days of overly generous corporate travel budgets. Or maybe your automated pre-arrival email-based upselling isn’t working, but SMS offers sent out three days prior are converting.

Revenue 59

Revenue Upsell Occupancy Business 59

Hotelogix

MAY 16, 2024

A booking engine integrated with your PMS and channel manager simplifies the booking process for guests and collects valuable guest data for personalized marketing.   Boost revenue: Make the best use of an upselling/cross-selling strategy. Enhance booking value and save significantly on third-party commission costs.

Operations 52

Operations OTA Hotels Revenue 52

Travelboom Marketing

SEPTEMBER 1, 2023

Alternatively, less expensive room rates can be redeemed through more aggressive upselling. Increase RevPAR & Occupancy with a Hotel Loyalty Program With a goal of maximizing both occupancy AND RevPar, driving direct bookings with the help of a hotel loyalty program is a must.

Ancillary Revenue 52

Ancillary Revenue Upsell Hotels Travel 52

Q4Launch

FEBRUARY 3, 2022

While these vacation planning stages may all sound drastically different on the surface, to a marketer, they all share one thing in common: They’re all part of the guest life cycle. Are you ready to take your hotel’s marketing to the next level? Get started with Q4Launch’s free Google Analytics Analysis.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Little Hotelier

NOVEMBER 6, 2023

They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. Market demand Most hotels see a spike in demand on weekends when compared to weekdays. Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

Cloudbeds

MARCH 15, 2023

This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.

OTA 98

OTA Revenue Hotels Travel 98

Cloudbeds

MARCH 23, 2023

It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. 11 hotel eCommerce strategies How can lodging businesses take advantage of the growing online travel market and attract more bookings?

OTA 98

OTA Digital Marketing Travel Hotels 98

Amadeus Hospitality

AUGUST 24, 2023

The latest data from Amadeus’ Demand36 0® reflects this, with on-the-books global hotel occupancy rates for H1 2023 trending above 2022 and 2021 levels, and just 3 points behind those seen in 2019. Now, hoteliers can launch more precise revenue management and marketing strategies without the guesswork or reliance on historical data.

Travel 52

Travel Average Daily Rate Marketing Strategy Occupancy 52

AskSuite

JULY 20, 2023

Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. It begins with laying out realistic targets, then on-point upselling and cross-selling, culminating in the art of tailoring unique sales alternatives. This can give your sales team the edge you’re looking for.

Management 52

Management Business Upsell Marketing Strategy 52

SiteMinder

OCTOBER 15, 2023

They can also be known as distribution channels and are crucial for ensuring your hotel maintains a healthy occupancy rate and revenue stream. Kayak – One of the players in the metasearch market. So it’s important to be aware of all the channels that help you boost occupancy.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. In this guide for lodging businesses, you’ll learn all about CRMs, from the benefits of using one to the best software in the market today. What is a hotel CRM? Automation of workflows.

Upsell 52

Upsell Hotels Sales Market 52

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Always be ready to shift to any unexpected changes – being agile is what gets you ahead of the competition and allows you to be a market leader. Always keep an eye on emerging markets.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Cloudbeds

APRIL 15, 2024

Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability. It’s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Little Hotelier

OCTOBER 17, 2023

Connect additional channels If you find on some days or weeks your occupancy is lower than you’d like, and not enough revenue is coming in as a result, you may not be reaching a big enough audience. You can market specific products and amenities to extended stay guests to motivate them to book with you.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

SiteMinder

SEPTEMBER 6, 2023

Data collection From booking patterns to guest preferences, an online booking system captures a wealth of information that can be used for targeted marketing campaigns, personalised services, and operational improvements. This data-driven approach can give you a competitive edge in an increasingly crowded market.

Hotels 98

Hotels Revenue Occupancy Services 98

Hotel Speak

MAY 9, 2023

Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels.

Upsell 59

Upsell Hotels Revenue Operations 59

Hotel Speak

JULY 4, 2023

The same goes for CRM tool integration for enhanced marketing efforts, booking engine integration for direct bookings and revenue management solution integration to sell rooms at the best rate to increase occupancy and revenue. It ultimately increases their profitability by maximising revenue and occupancy.

Hotels 52

Hotels Revenue Management Revenue Occupancy 52

SiteMinder

SEPTEMBER 8, 2022

As guests transition between areas, there should be ease and space for all occupants to move smoothly. However, when planning how a room is used, it also includes accounting for maximum occupancy, interconnectedness, and accessibility. Supply and demand in the market should influence what room types are offered.

Occupancy 59

Occupancy Hotels Upsell Business 59

Inn Quest

JUNE 8, 2023

Here’s how it works: Sensors, cameras, and smart thermostats collect data about the room environment (temperature, humidity, lighting conditions, occupancy) which is sent for analysis. Through this method, AI can identify upselling opportunities by leveraging guest preferences and historical data.

Hospitality 54

Hospitality Upsell Services Operations 54

Amadeus Hospitality

MARCH 27, 2023

Originally published in PhocusWire Global hotel demand is off to a strong start in 2023, with Q1 outperforming hotel occupancy figures for the same months in 2022, according to Amadeus’ Demand360 ® data as of March 12, 2023. As the industry continues to bounce back, we can only wonder – what will travel look like in 10 years?

Travel 75

Travel Hotels Occupancy Display Ads 75

Catala Consulting

DECEMBER 28, 2023

The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market. Understanding patterns and guest preferences allows for better resource allocation, targeted marketing, and overall improved guest services. The hotel’s current strategies are assessed to pinpoint improvement opportunities.

Management 52

Management Revenue Management Revenue Hotels 52

Amadeus Hospitality

SEPTEMBER 6, 2023

Originally pubilshed on PhocusWire Positive momentum continues for the travel industry as global hotel occupancies rapidly return to 2019 levels, with many key destinations having already surpassed pre-pandemic performance this year, according to Amadeus’ Demand360 ® data.

Average Daily Rate 52

Average Daily Rate Global Distribution System Hotels Revenue 52

Social Tables

SEPTEMBER 22, 2017

Big data is a way to identify what these hotels do best and market those strengths more powerfully. Big data for hotels is a way to identify what these hotels do best and market those strengths more powerfully. Improving Occupancy Rates Using Big Data for Hotels. Time- and Location- Specific Marketing Campaigns.

Upsell 68

Upsell Cancellation Hotels Email Marketing 68

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59