Hotel Management

FEBRUARY 18, 2025

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.

Market 130

Market Marketing Digital Marketing Marketing Strategy 130

MediaBoom

JUNE 30, 2025

With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Avid travelers want consistency and great service.

Market 53

Market Marketing Digital Marketing Hotels 53

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing 86

Digital Marketing Market Marketing Hotels 86

gcommerce

JULY 2, 2025

YouTube makes influencer marketing available with Google Ads Recently at a session during Cannes Lions 2025, YouTube announced their latest tool, aptly named Open Call, within the Creator Partnerships Hub. The post Flywheel news | June 2025 hotel digital marketing news | GCommerce appeared first on GCommerce Solutions. Learn more.

Digital Marketing 52

Digital Marketing Market Marketing Hotels 52

Hospitality Today

JULY 15, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Sales & Marketing GenAI is rewriting the travel marketing playbook From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.

Market 40

Market Marketing Travel OTA 40

eHotelier

JUNE 25, 2025

With nearly two decades of experience in hotel strategy and team leadership, the hospitality veteran will spearhead the property’s sales, marketing and revenue initiatives ahead of its highly anticipated opening. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex

Sales 52

Sales Market Marketing Upsell 52

Hotel Management

FEBRUARY 27, 2025

Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.

General Manager 162

General Manager Hospitality Sales Hotel Sales 162

Hotel Management

JUNE 24, 2025

Paul Andarakis W Sydney appoints Director of Sales and Marketing Paul Andarakis has joined W Sydney this month as Director of Sales and Marketing. Andarakis brings over two decades of hospitality leadership experience and an in-depth knowledge of the Sydney market.

General Manager 147

General Manager Sales Tourism Management 147

Hotel News Resource

JULY 15, 2025

Instagram's integration with Google search is reshaping travel marketing by allowing public posts to be indexed, thus merging social media with search engine optimization strategies.

Marketing Strategy 40

Marketing Strategy Market Marketing Travel 40

Cloudbeds

NOVEMBER 15, 2024

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

Hotel Speak

DECEMBER 9, 2024

Tailored Marketing Efforts Integrating your CRM and POS systems provides you with a deeper insight into what your ideal guest persona looks like. Using this data to your advantage, you can boost your sales and marketing strategy and segment your guest personas based on their booking habits.

Services 105

Services Target Marketing Sales Management 105

Hotel News Resource

MAY 20, 2025

Article - Webinar: Plan with Confidence: Hotel Digital Marketing Strategies Backed By Google - Youre invited to a timely, no-fluff conversation with Google and Cendyn

Digital Marketing 68

Digital Marketing Marketing Strategy Market Marketing 68

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. What the DMA changes mean for your Google strategy Google is used in 90% of searches. But how is it affecting hotels in reality?

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

TravelNet

JULY 16, 2025

In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. What does it mean to be data-driven?

Market 59

Market Marketing Revenue Closing 59

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Refine

NOVEMBER 29, 2024

Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? Goldrich) Our Marketing Expert Panel Michael J. How can hotels handle data privacy? Question by Michael J.

Market 98

Market Marketing Hotel Marketing Hotels 98

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Revenue Management 52

Revenue Management Revenue Hotel Marketing Market 52

Hospitality Tech

JULY 9, 2025

SOCi’s latest Consumer Behavior Index reveals how platform-hopping, peer reviews, and social discovery are reshaping how younger consumers choose hotels—and why legacy marketing strategies no longer cut it.

Marketing Strategy 52

Marketing Strategy Consumer Hotels Market 52

SiteMinder

JUNE 5, 2025

What is a hotel commercial strategy? A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business.

Hotels 52

Hotels Revenue Management Revenue Upsell 52

Cloudbeds

FEBRUARY 14, 2025

Over time, tracking your competitors’ pricing and market position reveals shifts in rates and guest preferences, allowing you to anticipate changes and adapt your pricing and marketing proactively. Understand trends. However, as traveling became more accessible, the decision processes changed.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

SiteMinder

JULY 14, 2025

Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Let’s look at five examples. Professional relationships were absolutely essential to making this a success,” said Tamie.

Business 52

Business Overbooking Revenue Yield Management 52

Hospitality Today

JULY 1, 2025

This shift demands that hotels rethink digital marketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Trust is peer-led: Authentic peer content on social platforms holds more influence than brand marketing or AI tools.

Consumer 40

Consumer Marketing Strategy Hotels Digital Marketing 40

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Market 52

Market Marketing Hotel Marketing Management 52

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Revenue Management 52

Revenue Management Revenue Hotel Marketing Market 52

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Hotel Marketing 52

Hotel Marketing Branding Market Marketing 52

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Belza

JUNE 17, 2025

Unlike traditional rate shopping applications that only search either the GDS or brand sites, Bezla’s application scans the entire web, offering an in-depth view of the market and enabling our hotels to excel. Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

Market 52

Market Marketing Hospitality Digital Marketing 52

Social Hospitality

FEBRUARY 17, 2025

Marketing doesnt have to break the bank.With the right tools and strategies, small and medium-sized businesses can build strong brand awareness without blowing their budget. From digital platforms to traditional methods, lets explore the best budget-friendly marketing tools and how to use them effectively. Want inspiration?

Business 130

Business Market Marketing Small Business 130

Hotel News Resource

APRIL 15, 2025

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

Branding 68

Branding Digital Marketing Marketing Strategy Consumer 68