Remove Market Remove Market Share Remove Sales Process
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Sales and Marketing Are Not Merging

Anthony Iannarino

It’s fashionable to suggest that sales and marketing are merging. The truth is that sales and marketing are not merging, nor should they. What Marketing Does. Marketing is one-to-many. Marketing promotes the business, helps position offerings, and advertises. Success in sales in individual.

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The Competitive Advantage in Value Stacking

Anthony Iannarino

It’s the difference between selling a machine that makes widgets and selling a machine that makes widgets that will allow your client to reduce their costs, capture more significant market share, lower their labor costs, leapfrog their competition with a breakthrough product, reduce their failure rates, or lower their carbon emissions.

B2B
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Cendyn acquires Knowland

Hotel Business

The strategic acquisition presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space, according to Cendyn. Knowland’s platform includes market intelligence data on meetings and events gathered from more 7,500 hotels across the U.S.

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Selling at 'C' Level

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! building sales relationships (7). open ended sales questions (11). qualifying sales prospects (10). Sale Process (2). Sales (34). sales accountability (10). sales activities (25). Sales Jobs (5).

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How to Be Intellectually Curious in Sales

Anthony Iannarino

You want to understand their overall strategy as a business, something you can quickly learn to discern by reading The Discipline of Market Leaders by Michael Treacy and Fred Wiersema. If you want to create value for the teams that manage and run businesses, you need to know how things work. Essential Reading!

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What is a SWOT analysis of a Hotel?

Catala Consulting

SWOT is a TOOL that helps hotel owners access favourable business opportunities in the context of market trends and get better insights into those areas needing adjustments and improvement. Every hotel has its own business mission, essential marketing, and unique selling proposition. What part of your sales process is getting short?