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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

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How to reduce booking abandonment on your hotel website

Little Hotelier

It can be frustrating because you’ve expended the energy to market and advertise your hotel, to enhance your guest experience and accrue good reviews, to ensure that every one of your channels, from your website to your OTA listings, are optimised for the exact type of guest you’re looking to attract.

Hotels 59
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Success Story: Resort Terra Paraiso’s Remarkable Growth with Modern Tech

eZee Absolute

After thorough market research, Resort Terra Paraiso decided to switch to YCS, and this decision marked a turning point in their journey. eZee Centrix – our channel manager enhances its global reach by managing various OTA channels effectively.

Resorts 52
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How to open and run a hostel

Little Hotelier

Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? You should invest time in setting up OTA listings , social media channels and your Google Business Profile, and consider investing in online advertising to put your name up in lights. Reach out to owners on LinkedIn.

OTA 52
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Hotel Revenue Management Strategies

Xotels

Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

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What is Yield Management: Guide for Hotels

SiteMinder

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. What are the elements of hotel yield management?

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How Sidus Galaxy Resort & Spa Achieved Remarkable Growth with eZee’s Hotel Management Solutions

eZee Absolute

After thorough market research and analysis, the directors chose eZee (now Yanolja Cloud) as their hospitality tech provider. This advanced channel manager enabled the resort to efficiently distribute its inventory across multiple OTAs, ensuring maximum exposure.

Resorts 52