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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

Rather, you need to ensure your efforts here are driving meaningful engagement , traffic, (and revenue). OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests?

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Hotel Revenue Management Strategies

Xotels

Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? Also, gone are the days of selling the majority of your rooms through OTAs. Encourage Direct Hotel Bookings Encouraging customers to book directly should be a main priority included in your revenue management strategy.