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Building customer relevance to grow market share

Boutique Hotel News

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Increased d igitisation .

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Why Research is So Dang Sexy

Lure Agency

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”

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Benefits of Yield Management in the Hotel Industry

Inn Quest

Yield management allows hotels to stay competitive in a crowded market, increasing their market share and revenue. Yield management also allows hotels to focus on other aspects of their business, such as customer service and marketing.

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Hotel Revenue Management Strategies

Xotels

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

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Hotelier’s Comprehensive Guide to Unique Selling Propositions

eZee Absolute

But, first things first, let’s understand what a USP really is in the context of a hotel business: A Unique Selling Proposition (USP) is a distinct and memorable feature, service, or aspect of your hotel that sets it apart from competitors, resonates with your target audience, and delivers tangible value.

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Branded Content – Engaging Narratives, Stronger Brands

MediaBoom

You have to be strategic with your content, focus on educating and informing your audience instead of selling services to them, use keywords to maximize visibility, and ensure shareability while staying true to your brand voice and values. But it doesn’t work like magic. This can help you earn greater ROI and brand awareness.

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Top Revenue Management Strategies for Hotels

Xotels

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.