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Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing marketshare. Increased d igitisation .
When it comes to understanding your customers, marketresearch is essential to the success of any business, no matter if it’s marketresearch for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”
Yield management allows hotels to stay competitive in a crowded market, increasing their marketshare and revenue. Yield management also allows hotels to focus on other aspects of their business, such as customer service and marketing.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
But, first things first, let’s understand what a USP really is in the context of a hotel business: A Unique Selling Proposition (USP) is a distinct and memorable feature, service, or aspect of your hotel that sets it apart from competitors, resonates with your target audience, and delivers tangible value.
You have to be strategic with your content, focus on educating and informing your audience instead of selling services to them, use keywords to maximize visibility, and ensure shareability while staying true to your brand voice and values. But it doesn’t work like magic. This can help you earn greater ROI and brand awareness.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
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