KPI Market Share Real Estate 
Travelboom Marketing
APRIL 6, 2023
Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important?
gcommerce
MAY 22, 2023
If you're only able to make decisions based on online booked revenue, you could be missing valuable data that shows the full performance of your hotel’s marketing campaigns. What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? KPIs should avoid measurements that you are unable to impact.
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