AskSuite

JULY 23, 2025

Use high-intent keywords in your description Think like a traveler: what are they searching for? Step 5: Align Naming Across All Platforms Ensure your hotel name and location appear exactly the same on: Instagram Google Business Profile Hotel website OTAs (Booking, Expedia, etc.) Brand dilution : A poor fit (e.g.,

Hotels

Hospitality Tech

JUNE 9, 2025

Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. and kitchen operations tech company QSR Automations LLC, announced their intention to merge. and kitchen operations tech company QSR Automations LLC, announced their intention to merge.

Operations

Hospitality Tech

JUNE 9, 2025

and kitchen operations tech company QSR Automations LLC, announced their intention to merge. Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. A cloud-native platform for centralized above-property device monitoring and control.

Operations

Hospitality Tech

JUNE 9, 2025

Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. and kitchen operations tech company QSR Automations LLC, announced their intention to merge. A cloud-native platform for centralized above-property device monitoring and control.

Operations

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?

ROI

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Effective PPC Strategies for Hotels: High-Intent Keyword Targeting : Bid on phrases specific to your offerings, such as oceanfront suites in Miami, to capture the right audience.

Marketing Strategy

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent.

Resorts

Hotelogix

MAY 1, 2025

Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. This approach helps fill unsold rooms quickly without broadcasting discounted rates on mainstream OTAs or brand.com websites.

Occupancy

Little Hotelier

MARCH 15, 2023

It can be frustrating because you’ve expended the energy to market and advertise your hotel, to enhance your guest experience and accrue good reviews, to ensure that every one of your channels, from your website to your OTA listings, are optimised for the exact type of guest you’re looking to attract. according to a recent study.

Hotels

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure. As an example, we can examine revenue generated via an OTA.

Hotel Marketing

SiteMinder

JUNE 27, 2024

Attracting 400+ million unique visitors every month, it is one of the most popular destinations on the internet, and unlike other large platforms like Facebook and Google, almost every TripAdvisor visitor has some form of purchase intent. All in all it’s a compelling advertising proposition. So should you capitalise on sponsored placements?

Cost Per Click

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Here we break down strategies to maximize ROI on direct channels.

OTA

MediaBoom

MARCH 7, 2025

Why SEO is Crucial for Hospitality Businesses Here are some key reasons why SEO for hotels and resorts is a must in 2025: Increased Direct Bookings A strong SEO strategy can help reduce dependency on online travel agencies (OTAs) and drive more commission-free bookings.

Hospitality

MediaBoom

MAY 1, 2025

With PPC campaigns, you can target by location, intent, device, and even travel dates making PPC for hospitality one of the most cost-effective ways to attract bookings. Facebook Ads for travel businesses let you segment by behavior and interests, helping you reach users who have already shown signs of travel intent.

Hospitality