Cloudbeds

NOVEMBER 15, 2024

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. This can be done across functions, including distribution, marketing, guest experience, operations, and finance.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing 87

Digital Marketing Marketing Market Hotels 87

Hotel Business

NOVEMBER 9, 2023

Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.

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OTA Forecasting Marketing Strategy Revenue Management 64

Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.

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OTA Hotels Online Sales Marketing 59

Hotelogix

OCTOBER 3, 2024

In today's digital world, Online Travel Agencies (OTAs) like Booking.com and Expedia have become essential for hotels looking to reach a larger audience and increase bookings. OTAs offer unmatched exposure, but with so many hotels listed, it can be challenging to stand out. Why OTAs Matter for Hotels? 

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OTA Marketing Market Hotels 52

gcommerce

APRIL 22, 2025

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

Cost Per Click 52

Cost Per Click Marketing Strategy Hotels Marketing 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

SiteMinder

JUNE 5, 2025

What is a hotel commercial strategy? A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business.

Hotels 52

Hotels Revenue Management Revenue Upsell 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

SiteMinder

DECEMBER 12, 2023

Nestled on a serene 17-hectare peninsula bordering the idyllic Tuyen Lam Lake, a mere six kilometres from the heart of Dalat City, T erracotta Hotel & Resort is a harmonious blend of modern architectural elegance and the enchanting ambiance of pine forests and misty mountains.

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Resorts OTA Overbooking Hotels 105

STAAH

FEBRUARY 1, 2023

Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Yet, a good direct booking strategy is not about eliminating OTAs, but building a distribution strategy that is balanced between direct bookings and OTA bookings.

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OTA Marketing Strategy Revenue Occupancy 98

MediaBoom

JUNE 30, 2025

If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?

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Marketing Market Digital Marketing Hotels 53

Cloudbeds

APRIL 8, 2025

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

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Revenue Display Ads Digital Marketing OTA 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

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Marketing Market Cost Per Click Email Marketing 97

Amadeus Hospitality

APRIL 8, 2025

In this article, well break down what demand generation really is, the common challenges hotels face in getting it right, and most importantly, how to make it work for your business. For instance, hotels can drive demand by understanding guest behaviorwhat experiences different segments crave and what truly influences their decisions.

Revenue 59

Revenue Occupancy Hotels Revenue Management 59

AskSuite

JANUARY 29, 2025

WhatsApp in hospitality can be a game-changer for hotels that know how to communicate with travelers and guests. Making strategic use of hotel WhatsApp marketing initiatives can set your business apart from competitors. Did you know that 60% of EMEA hotel chains dont reply to price-quote emails? WhatsApp, with over 2.9

Marketing Strategy 52

Marketing Strategy Marketing Market Hotels 52

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

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Digital Marketing Marketing Market Marketing Strategy 98

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

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Digital Marketing Marketing Strategy Email Marketing OTA 98

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? The booking can be via an OTA, your website or other travel companies. Stage 4: Experiencing The stage when the guest is in your hotel , experiencing everything that you have to offer, including your service. Leverage the power of OTAs and metasearch. Why should you care?

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Online Marketing OTA Marketing Strategy Travel 98

Cloudbeds

NOVEMBER 13, 2024

Checking In with Anthony and Glenn Co-hosted by Anthony Melchiorri and Glenn Haussman, this podcast offers discussions on hospitality trends, interviews with industry experts, and insights into hotel operations, development, and management. Episodes cover topics like social media strategies, SEO, and direct booking tactics.

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

Little Hotelier

MARCH 28, 2023

What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. Why does my hotel need a content marketing strategy? What is unique about your hotel?

Marketing 111

Marketing Market Marketing Strategy Hotels 111

Hotel Speak

MARCH 3, 2025

By leveraging AI-driven automation and hyper-personalized communication at scale across Email, SMS, WhatsApp, and OTAs, Bookboost empowers hotel groups and brands to increase direct revenue and guest loyalty. million to accelerate growth and expand Hospitality CRM Capabilities appeared first on Hotel Speak.

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Hospitality Scale OTA Revenue 91

STAAH

JULY 7, 2024

Looking for more user-friendly technology and better support, Africa’s CityBlue Hotels found STAAH. CityBlue is a borderless, branded group of business-centric hotels in Eastern and Southern Africa’s major cities, supported by a world-class digital infrastructure. The rest is history. It was a must.

Revenue 115

Revenue Overbooking Hotels Marketing Strategy 115

STAAH

JUNE 4, 2024

The hotel booking engine is the main tool that makes booking a hotel easier for both owners and guests. Let’s delve into the essentials of hotel booking engines , understanding what they are, how they work, and why they are indispensable in the modern hotel landscape. What is a Hotel Booking Engine?

Revenue 111

Revenue Hotels Occupancy Management 111

Hotelogix

FEBRUARY 27, 2025

Introduction: The Hotelier’s Dilemma Imagine this: It’s the busiest night of the year at your hotel. With the increasing complexity of hotel operations , having a centralized system that automates reservations, housekeeping updates, and billing processes can make all the difference. Manual processes lead to costly errors.

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Operations Services Hotels Revenue 40

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

SiteMinder

SEPTEMBER 22, 2024

What is hotel influencer marketing? Hotel influencer marketing involves collaborating with influencers—individuals with a strong online presence and a loyal following—to promote your hotel. What are hotel influencers? Table of contents Why does hotel influencer marketing matter?

Marketing 98

Marketing Market Hotels ROI 98

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Are you successfully converting your OTA bookings to direct guests? Some may not even know where to begin.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Webrezpro

OCTOBER 4, 2023

OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.

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OTA Sales Marketing Market 108

Little Hotelier

MAY 19, 2025

A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility. They specialise in helping boutique hotels to reach new markets.

Marketing 52

Marketing Market Hospitality Digital Marketing 52

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. By facilitating direct bookings, hotels can avoid commission fees and have more control over their pricing, promotions, and guest relationships.

Cancellation 96

Cancellation OTA Global Distribution System Revenue 96

Little Hotelier

AUGUST 29, 2023

What is hotel investment? Hotel investment is the act of spending money on a hotel to make money from a hotel. The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. Hotel investments come in many shapes and sizes.

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ROI Average Length of Stay Hotels Revenue 98

Hotel Speak

JULY 23, 2024

For decades, a hotel website has been the cornerstone of a strong online presence. But with the rise of powerful online travel agents (OTAs) and voice-activated travel assistants, a question lingers: will hotels even need their own websites in the future? OTAs: A Necessary Evil? The short answer?

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OTA Hotels Digital Marketing Travel 59