Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. However… There is hope!

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

eTourism

JUNE 14, 2012

Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception.

Resorts 52

Resorts Online Marketing Marketing Strategy Market 52

eTourism

MAY 29, 2019

At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre

Digital Marketing 40

Digital Marketing Market Marketing Online Marketing 40

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

SiteMinder

AUGUST 1, 2024

What is a hotel business plan? A hotel business plan is a comprehensive document that outlines your hotel’s goals, strategies, and financial projections. It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations.

Business 95

Business Revenue Hotels Occupancy 95

eTourism

OCTOBER 10, 2010

Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.

Resorts 40

Resorts Online Marketing Marketing Strategy Market 40

eZee Absolute

NOVEMBER 19, 2023

However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult. This article talks about all the common challenges in the hotel industry and their possible solutions. Running a hotel business isn’t a cakewalk. There’s this hotel I visited in Prague.

Hotels 98

Hotels Hiring Services Business 98

Refine

FEBRUARY 25, 2025

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results?

Online Marketing 52

Online Marketing Hospitality Market Marketing 52

Refine

DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

Email Marketing 52

Email Marketing Revenue Market Marketing 52

Little Hotelier

DECEMBER 3, 2023

What are group hotel bookings? Group hotel bookings are bookings in which multiple rooms are reserved at once. Targeting group travellers is an ideal option for your small hotel, because it allows you to maximise your occupancy with one low-cost booking. Learn more What is a group rate in hotels?

Hotels 59

Hotels Travel Business Events 59

Hotel Speak

JANUARY 11, 2024

Rebranding a hotel so that it is more appealing to a wider variety of clientele requires taking a strategic approach that takes into account several different aspects. The post 9 methods for rebranding a hotel that appeals to a wide variety of target demographics appeared first on Hotel Speak.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Xotels

AUGUST 15, 2022

Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.

Market 59

Market Marketing Hotels Target Marketing 59

Hotel Marketer

APRIL 8, 2023

For those just joining us, every day during this challenge, I’m going to try and do something different or better, Continue Reading

Hotels 95

Hotels Marketing Strategy Online Marketing Branding 95

Hotel Marketer

JUNE 28, 2025

Welcome to the World of Digital Doubt Have you ever found yourself mindlessly scrolling through social media, only to pause and wonder: "Wait, is this real?"

Marketing Strategy 59

Marketing Strategy Online Marketing Marketing Market 59

Hotelogix

AUGUST 31, 2024

A Global Distribution System (GDS) is a computerized network used by travel agents, online travel agencies, and corporate travel managers to book travel services like hotel rooms, airline tickets, car rentals, and more. These systems connect hotels and other service providers to a vast audience, helping them reach travellers worldwide.

Global Distribution System 40

Global Distribution System OTA Occupancy Hotels 40

Little Hotelier

AUGUST 29, 2023

Google Hotel Ads is an affordable advertising option for B&Bs due to its commission per-click model. Using your own website Your website is the only place online where you have absolute control over how your B&B is represented to your guests. Here are some pillars of your marketing strategy that you should treat as must-haves.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Social Tables

DECEMBER 16, 2021

While the idea of having an event gimmick, such as a food truck rodeo, glow-in-the-dark cocktails , acrobats, or even an animal mascot, may sound out of this world, marketing gimmicks really can make an impact on the power of an online marketing campaign. . Moment marketing.” . How many are using a Facebook code?

Events 78

Events Market Marketing Online Marketing 78

eZee Absolute

JANUARY 9, 2023

And what better place to set up shop than a cozy hotel room? That’s right, hotels have the chance to bet on this trend by attracting these tech-savvy wanderers who are flocking to Malaysia in droves. But is your hotel prepared to cater to them? How Can Hotels Benefit from Hosting Digital Nomads? Don’t fret, if not!

OTA 52

OTA Hotels Accommodation Travel 52

Hospitality Times

JANUARY 5, 2022

Do you want to build a hotel website design that can help you increase direct bookings and revenue? The design of your hotel’s website has a significant impact on travellers’ booking patterns, and it should be a primary concern for you. Why Do You Need to Design and Build a Hotel Booking Website?

Revenue 40

Revenue Hotels Hiring Sales 40

Hotel Marketer

JUNE 4, 2023

With Generative AI tools getting better with every model iteration, it's getting harder and harder to spot the real stuff from the AI generated content. Take The Quiz - How Many Did You Spot? Here's a simple test ** you can take to see if you can spot the real photos from the AI generated…

Marketing Strategy 102

Marketing Strategy Online Marketing Marketing Market 102

Hotelogix

OCTOBER 18, 2023

So, how much does it cost to acquire a booking at your hotel? What is GAC (Guest Acquisition Cost) Guest Acquisition Cost (GAC) is a metric to measure the total cost your hotel incurs to attract, convert, and accommodate a new guest.  At first, this seems to be a straightforward metric.

ROI 40

ROI Hotels Accommodation Market 40

Hotelogix

SEPTEMBER 15, 2022

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Marketing Strategy 75

Marketing Strategy Digital Marketing Online Marketing OTA 75

Cloudbeds

OCTOBER 17, 2024

While you want them to choose your hotel (and ideally book through your website), you should also aim to maximize the performance of your booking channels to generate more revenue at lower acquisition costs. That’s the essence of a hotel distribution strategy. What is a hotel distribution strategy?

OTA 76

OTA Occupancy Hotels Revenue 76

Hotel Marketer

APRIL 12, 2025

Ever had that moment when you're just talking about getting new hiking boots, and suddenly your Instagram feed is overrun with rugged outdoor gear, REI promos, and pictures of people scaling cliffs like caffeinated goats? Creepy, right?

Scale 59

Scale Marketing Strategy Online Marketing Marketing 59