Hotel News Resource

MARCH 4, 2025

Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotel marketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.

Digital Marketing 45

Digital Marketing Marketing Market ROI 45

BCV

AUGUST 19, 2020

Most hotels today rely on in-house teams to deliver this; however, in-house teams can drive social media engagement, but can’t bring varied experience from working with other hotel brands, cutting-edge technology as well as focus on driving RoI. How do you convince guests to come back with Social Media?

ROI 52

ROI Marketing Market Digital Marketing 52

SiteMinder

JUNE 29, 2023

It is commonly used by hotel sales and revenue managers to update rooms and rates in real-time. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb. What is an OTA channel manager?

OTA 52

OTA Management Revenue Occupancy 52

Lure Agency

MARCH 7, 2023

By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. Relationship marketing entails cultivating a deeper connection with prospects outside of delivering sales pitches and collateral.

Marketing 52

Marketing Market Marketing Strategy Sales 52

MediaBoom

AUGUST 5, 2024

Measuring Advertising Effectiveness: Continuously monitor and analyze campaign performance to identify areas for improvement and optimize ROI. By incorporating these additional considerations into your advertising strategies, your hotel can further strengthen its market position and achieve long-term success. How to boost hotel sales?

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Hotel Business

NOVEMBER 9, 2023

By certifying your existing staff or requiring certification as part of the hiring process, you can be assured you will receive the ROI promised by the software vendor. Sales leaders must have an appetite for experimentation and a willingness to test against their expectations in search of new, valuable insights.

Hospitality 72

Hospitality Hiring Sales Revenue Management 72

Cloudbeds

SEPTEMBER 18, 2024

Marketing Hotel marketing is another data-heavy department because it involves multiple channels, including the hotel website and search engine marketing, email marketing, and social media channels like LinkedIn. Marketing KPIs. Examples of website metrics include monthly site visitors, page views, bounce rates, and conversions.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Catala Consulting

AUGUST 18, 2022

There are no advertising fees or commissions to pay when you send With email marketing, you can up-sell and cross-sell to your past guests Email marketing is one way to keep your guests updated Email marketing is an easy way to reach more customers It is highly effective and cost-effective for increasing revenue and profitability You capture a higher (..)

Email Marketing 52

Email Marketing Marketing Market Hotels 52

Little Hotelier

MAY 18, 2023

What is hotel sales? Hotel sales is about managing the process of attracting, engaging, and converting guests into paying customers. Improved hotel sales strategies that secure more bookings. Challenges small hoteliers face when trying to improve hotel sales Of course, it’s easier said than done.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59