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This demand affects those in customer-facing roles and puts a lot of pressure on hospitality marketers. As the holidays are prime time for customer engagement, a proactive approach ensures you deliver timely, relevant, and engaging holiday content on social media , your website, and other marketing platforms that resonate with your audience.
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key HotelMarketing Trends for 2025?
As hotelmarketing evolves, so does the demand for emotionally-driven, immersive content. Drone storytelling is emerging as one of the most powerful tools to showcase a hotel”s unique environment, ambiance, and guest experience. Q1: What role do you think drone footage plays in today’s hotelmarketing strategies?
Artificial intelligence is no longer a futuristic concept in the hotel industry—it’s an essential driver of performance in today’s hyper-competitive digital landscape. In this article, we’ll explore how AI is transforming three key pillars of hotel commerce: channel management, CRM, and direct booking engines.
23 ideas to optimize your hotelmarketing strategy A hotelmarketing strategy should be dynamic, changing depending on the season, the year and the market trends. Below, you’ll find a list of some of the most up-to-date marketing strategies.
Skift Take: The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotelmarketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie. Read the Complete Story On Skift
Opportunities abound in the Fijian hotelmarket – that was the message to the more than 350 hotel industry leaders that gathered at Sofitel Fiji Resort and Spa this week for the AHICE Fiji Islands Investment in Tourism Summit. It is a time for connection, of alignment and of shared opportunity,” Seeto said. Arrivals are strong.
Skift Take: A new forecast from hotel broker JLL hits a note of optimism at a time when some critics worry Thai tourism is hitting the skids. Expect people to do fewer hotel deals in Thailand this year, but for those deals to be bigger. Read the Complete Story On Skift
Article - The Triptease DMP: Integrated HotelMarketing to Win More Valuable Guests - Introducing new features designed to help hotels work faster and smarter, beat OTAs, and grow their direct revenue.
EVT has listed its Sydney CBD property, 525 George Street, for sale, making it the largest mixed-use development to hit the market in the city since the 2022 sale of One Circular Quay. The Sydney hotelmarket is undersupplied and has experienced extraordinary RevPAR (revenue per available room) growth since the pandemic.
Fiji’s hotelmarket has shown consistent growth and forward bookings indicated continued strength, writes Nick Thompson, Senior Vice President, Hotels and Hospitality. Fiji’s hotelmarket demonstrates consistent growth as demand exceeds supply, with robust forward bookings indicating continued strength.
“Hotel transaction volumes have increased 56% year-to-date June, compared to the same period in 2024, with offshore capital accounting for 45 % of total investment,” JLL reports. JLL Managing Director and Head of Investment Sales for Hotels Australasia, Peter Harper, said Australia is now perceived as a safer market for investment.
Southeast Asia’s hotel performance is showing signs of a reset. After years of dependable growth in destinations like Thailand, Singapore, and Indonesia, newer markets such as Phnom Penh, Manila, and Hanoi are beginning to outpace their regional neighbors in year-on-year growth.
The June 2025 Horwath HTL Fiji HotelMarket Overview provides a comprehensive analysis of Fiji’s post&COVID tourism recovery, sector performance, and forward outlook.
For hotelmarketers, this predictability creates a prime opportunity to align promotions, timing, and messaging with real guest behavior. TravelBoom’s 2025 Booking Trends Study has revealed a clear and valuable insight: U.S. travelers overwhelmingly prefer to plan and book their trips within a 1–3 month window.
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?
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Snapshot of the Lisbon hotelmarket in 2025 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.
Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
Snapshot of the Barcelona hotelmarket in 2025 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.
Skift Take: In the competitive hotelmarket, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.
Snapshot of the Algarve hotelmarket in 2025 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.
How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
Skift Take: Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033. Sean O'Neill Read the Complete Story On Skift
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
Beyond celebrating the incredible marketing minds behind some of the UK’s best hotelmarketing campaigns and hotel websites, this week’s HotelMarketing Association Awards , held at The Savoy in London, brought together a stellar panel of industry leaders – Alex Polizzi, Suzie Thompson, Mike Baxter and Matthew Saunby.
Hotels in Queenstown, Christchurch and Rotorua have enjoyed a strong start to the year with increased room rates, driven by an uptick in international visitors, while New Zealands main centres of Auckland and Wellington saw a decline. The post Rates drop in key New Zealands two largest cities appeared first on Hotel Management.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
Hotel PerformanceJune 15 – June 21, 2025Percentage change from comparable week in 2024Occupancy: 70.5 percent) Among the Top 25 Markets, San Francisco saw the largest increases in occupancy (up 17.2 percent (up 1.3 percent)ADR: $163.77 (up 2.0 percent)RevPAR: $115.39 (up 3.3 percent to 72.2 percent) and RevPAR (up 26.7
Though video is popular and effective, not all hoteliers have begun to use this medium for their social media marketing & yet. If that’s you, read on to see the benefits of short&form videos and our tips for increased engagement that turns clicks and shares that translate into increased revenue and ROI across social channels.
Commenting on the build, Stonewood Group Director, Michael Chow, said, We are excited by our partnership with the Radisson Hotel Group and when we open later this year, we will be bringing to the Auckland hotelmarket an exceptional lifestyle hotel.
We’ve said it on this show for years. No one is coming to stay at your property; they are coming to experience your area. Your property is just a necessity for the guest. with the exception of a very few resorts).
Let’s be honest, a lot of hotelmarketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. In the modern world
Speaking exclusively to HM , Choice Hotels Asia-Pac CEO Trent Fraser, described the deal as a highly significant milestone that will allow Choice to scale quickly in Asia-Pacifics fastest-growing market. We know that China is Australias second top source feeder market with 829,000 trips YE 2024 and $8.1
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
Hotel PerformanceJune 8 – June 14, 2025Percentage change from comparable week in 2024Occupancy: 68.6 percent) Among the Top 25 Markets, St. percent (down 2.4 percent)ADR: $163.43 (up 0.6 percent)RevPAR: $112.11 (down 1.8 Louis saw the highest occupancy lift (up 7.1 percent to 73.2
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
Southeast Asia’s hotel performance is showing signs of a reset. After years of dependable growth in destinations like Thailand, Singapore, and Indonesia, newer markets such as Phnom Penh, Manila, and Hanoi are beginning to outpace their regional neighbors in year&on&year growth.
Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. This ensures that our team possesses the expertise needed to increase net operating income and reduce marketing costs for all the hotels we represent.
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