MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Marketing Market 98

Up Hotel

DECEMBER 9, 2024

CPA <20%) This requires that hotels to take a different and more fluid approach to their hotel marketing budget allocation. PPC Campaigns Pay-per-click (PPC) advertising is a cornerstone of successful hotel marketing, enabling properties to target potential guests with precision.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.

Intent 97

Intent Hotels ROI Branding 97

gcommerce

MAY 28, 2024

Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.

Marketing 104

Marketing Market Consumer Intent 104

BCV

APRIL 11, 2023

Brands that are present 24/7 and ready to capture these high-intent customers will improve guest satisfaction, which translates into loyalty and in turn, produces higher ROI. A lower-funnel retargeting campaign focused on converting high-intent prospects and repeat customers. How many per quarter?

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotelogix

MAY 1, 2025

Risks and Considerations The biggest downside is reduced control over guest profiles and lower visibility into booking intent. When used smartly, they allow you to maintain pricing control while tapping into high-intent, last-minute demand segments. FAQs On Hotel Bidding Q1. Can bidding strategies be tracked for ROI?

Occupancy 45

Occupancy OTA Average Daily Rate Overbooking 45

MediaBoom

AUGUST 15, 2023

They should align with search intent and provide valuable information to increase conversions and enhance the user experience. Create Engaging and Relevant Landing Pages Your landing pages are the destination of potential guests who click your PPC ads, so you must make them relevant and engaging.

Marketing 98

Marketing Market Hotels Cost Per Click 98

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.

Sales 52

Sales Hotels Upsell Marketing 52

Lure Agency

MARCH 7, 2023

RELATED: How Creating Content Builds Relationships and ROI in the Hospitality Industry Why is Relationship Marketing Important for Hotel Sales Pros? ” RELATED: Content or Paid: Which is a Better Hotel Marketing Strategy? The likelihood of you winning that business is pretty good.”

Marketing 52

Marketing Market Marketing Strategy Sales 52

Cloudbeds

OCTOBER 17, 2024

Here we break down strategies to maximize ROI on direct channels. Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts.

OTA 76

OTA Occupancy Hotels Revenue 76