Hotel Business
NOVEMBER 29, 2023
In October, Omnitrak’s Travel Market Penetration Index edged downward to 98.7 The slowdown in October travel market penetration aligned closely with 2022 levels, pulling the numbers below the usual summer-to-fall seasonal changes in travel demand,” said Chris Kam, president/COO, Omnitrak. “The index levels.
SiteMinder
OCTOBER 9, 2023
It offers insights into room demand and helps in forecasting. MPI – Market penetration index is a way to directly compare yourself with your competitors. This is calculated by: your occupancy rate / market occupancy rate x 100.
SiteMinder
DECEMBER 7, 2023
It pays to obsess over long-range weather forecasts too. Market penetration index (MPI), average rate index (ARI), and revenue generation index (RGI) : These are comparative metrics used to assess a hotel’s performance against its competitive set or the broader market.
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