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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

It offers insights into room demand and helps in forecasting. Cost per acquisition (CPA) helps in understanding the cost involved in acquiring a customer, essential for budgeting and marketing strategies. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable.

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Hotel rate management: Best software to use

SiteMinder

It pays to obsess over long-range weather forecasts too. Market penetration index (MPI), average rate index (ARI), and revenue generation index (RGI) : These are comparative metrics used to assess a hotel’s performance against its competitive set or the broader market.