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Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

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Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

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Navigating the Costs: Smart Acquisition Strategies in Hotel Marketing

Catala Consulting

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Understanding Customer Acquisition Cost (CAC) Definition and Importance Customer Acquisition Cost (CAC) represents the total expenses incurred to gain a new customer.

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Kalibri Labs to launch Commercial Strategy Certification Program

Hotel Business

Kalibri Labs , an innovative data science leader in hotel performance analytics and benchmarking, has released a groundbreaking initiative, which will be supported by multiple industry associations, that will revolutionize the approach of hoteliers in a market dominated by digital disruption.

Sales 98
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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

What are hotel metrics? Hotel metrics, often referred to as key performance indicators (KPIs), are essential data points that hoteliers use to measure the performance and success of their establishment. Table of contents What should be included in hotel metrics? It offers insights into room demand and helps in forecasting.

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Hotel booking engine comparison: Chart to compare

SiteMinder

A booking engine comparison is the process of evaluating different platforms to understand their features, functionalities, and suitability for a specific hotel. Table of contents Main considerations when comparing booking engines Choosing the right booking engine is a pivotal decision for any hotel.

Motels 52
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Deloitte: Business travel begins to take off

Hotel Business

International trips will account for a larger portion of the recovery this year: The international share of travel costs for U.S. Travel buyers are renegotiating contracts with suppliers and balancing lower expected trip volumes with higher rates for hotel rooms and airfare. The study is based on a survey of 334 U.S.-based

Business 111
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Hotel costs: How to reduce expenses and boost revenue

SiteMinder

What are hotel costs? For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business.

Revenue 52