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If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Personalised Offers : Today’s travelers respond well to targeted perks like birthday discounts, returning guest rates, or room preferences remembered. This is your golden moment. If it takes more than a few clicks, you’re losing them.
Tools like personalized emailmarketing, dynamic content on booking engines, and tailored digital advertising can shift focus from pure rate competitiveness to relationship-building and brand engagement. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc.,
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. These trends indicate that hotel marketing in 2025 is centered on connection, convenience, and creativity.
Whether its creating customized offers, improving emailmarketing campaigns, or enhancing guest engagement, AI makes it easier than ever to tailor your messaging and stay connected with your customers. Unbundle to UpsellTravelers increasingly want more flexibility in how they book and experience their stay.
6/30/2025 Bite, Attentive Partner to Streamline Restaurant Loyalty Programs with Kiosk and Marketing Integration Bite , a provider of digital kiosk solutions, has a new partnership with Attentive , a platform specializing in AI-driven SMS and emailmarketing.
6/30/2025 Bite, Attentive Partner to Streamline Restaurant Loyalty Programs with Kiosk and Marketing Integration Bite , a provider of digital kiosk solutions, has a new partnership with Attentive , a platform specializing in AI-driven SMS and emailmarketing.
We’ll also talk about how Hotelogix can make content marketing easier and more effective. 5 Reasons Hotels Need Content Marketing Helps More People Find Your Hotel To attract more guests, your hotel must be easy to find online. Keeps Guests Interested Marketing is not just about advertising. Travel trends keep changing.
Hotel emailmarketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.
An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling? Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue.
Table of Contents With more travellers looking for hotels to pass the night, spend the weekend, and holiday, there has been a quest by hotel owners for simple, budget-friendly ways to reach guests before and after they visit their hotel facility. Emailmarketing for hotels is the perfect answer. Let’s dive right in.
While many property management systems auto-generate simple transactional emails, proper emailmarketing software for hotels does so much more than the basics. In 2023, hotels need to use emailmarketing to stay competitive and relevant. It may seem overwhelming, but emailmarketing does not have to be difficult.
Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travelmarketing has never been more essential. Travelmarketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.
Online Travel Agents OTAs are your billboards to acquire guests. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. EmailMarketingEmailMarketing is a personalised way to reach out to guests.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.
Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of emailmarketing it keeps your hotel relevant, memorable, and approachable.
Hotels hold so much information on what restaurants guests ask them to book, where they’re traveling from, and how much they spend on extras like room service or spa treatments. Emailmarketing, hotel productivity, and upselling are some of many ways to use this data. Naturally, hotels can’t please everyone.
There are plenty of upselling tools available. Digital marketing is perfect for showcasing your room, through SEO, social media posts, paid advertising, influencer marketing , etc. This will allow you to attract a wider diaspora of travelers. The third P in the marketing mix is the place. Find out more here.
Segmentation and Targeting A family with young children and a solo business traveler will be attracted to your hotel for different reasons. Value-Added Services and Upselling Armed with data about your customer base, targeting guests with upsell opportunities is easy.
Segment Your Market: Not all guests are created equal. Some are price-sensitive leisure travelers, while others are business travelers with deeper pockets. Segment your market and tailor your pricing to each segment. If they’re traveling with kids, offer a family-friendly activity bundle.
For example; providing exclusive conference room packages, spa services, or even collaborating with local travel agencies for city tours. Diversification Of Revenue Stream Relying solely on room revenue can be risky, especially when the travel industry faces challenges like economic downturns or seasonal fluctuations.
“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”
Without cohesive guest insights, it becomes nearly impossible to create meaningful, personalized interactions todays travelers have come to expect. Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts.
Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings. These costs are primarily comprised of marketing and distribution expenses such as advertising, fees, and commissions, but technology, labor, and other expenses may also be included.
Segment Your Market: Not all guests are created equal. Some are price-sensitive leisure travelers, while others are business travelers with deeper pockets. Segment your market and tailor your pricing to each segment. If they’re traveling with kids, offer a family-friendly activity bundle.
Segment Your Market: Not all guests are created equal. Some are price-sensitive leisure travelers, while others are business travelers with deeper pockets. Segment your market and tailor your pricing to each segment. If they’re traveling with kids, offer a family-friendly activity bundle.
However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Arrival First impressions are everything.
Think of buy now, pay later as a down payment or prepayment as part of your guests’ travel plans. 7 benefits of BNPL for hotels With the global BNPL market expected to reach an annual growth rate of 26% by 2030, this financing option continues to grow in popularity among travelers and hoteliers alike – and for good reason.
Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.
By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers. This approach not only puts hotels at a disadvantage compared to other businesses that have embraced technology but also fails to cater to the ever-more digitally savvy traveller of today.
Generative Engine Optimisation (GEO) is transforming how hotels reach travellers by focusing on AI-friendly, context-rich content that stands out in AI-generated recommendations. For more information on the potential of Meta Search Marketing follow this link.
6/30/2025 Bite, Attentive Partner to Streamline Restaurant Loyalty Programs with Kiosk and Marketing Integration Bite , a provider of digital kiosk solutions, has a new partnership with Attentive , a platform specializing in AI-driven SMS and emailmarketing.
While other hoteliers offer their services, online travel agencies showcase cheap rates, and competitors like Airbnb offer outstanding accommodations. You have to ease them of the stress of travelling. Offer better rates with recreational facilities People travel around the world for various reasons.
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