Remove Email Marketing Remove OTA Remove Tourism
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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

Hotels can enhance the guest experience using creative tools such as virtual tours, social media, and targeted email marketing. Personalized emails with tailored offers, tips, or reminders help guests feel special before, during, and after their stay, building loyalty through thoughtful, well-timed communication.

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Hospitality Content Marketing – Proven Strategies for Success

MediaBoom

Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. Learn how to elevate your email marketing.

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OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

OTA
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Marketing for Hospitality and Tourism – Your 2024 Guide

MediaBoom

After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? There’s lots more information you need to know ahead of launching your marketing campaign. How do you elevate your rank?

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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

Paid Search Advertising Paid search, or pay-per-click (PPC) ads, allow marketers to reach a broad customers base, that may or may not know about your brand. This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate.

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Du partenariat à la concurrence : les OTA sous l’œil des hôteliers

Experience Hotel

Abordant le rapport dynamique et parfois complexe entre les agences de voyage en ligne (OTA) et les hôteliers, notre série d’articles se penche sur cette relation pivotale qui façonne l’industrie hôtelière actuelle. Les OTA sont-ils les ennemis des hôteliers ?

OTA
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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA