MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers uses inbound over outbound methods. The audience segmentation criteria you should use include geographics such as location, demographics like gender or occupation, and psychographics, which are motivators and behaviors that drive consumer decisions. Mediaboom is here to help.

Digital Marketing 98

Digital Marketing Market Marketing B2B 98

Cloudbeds

SEPTEMBER 18, 2024

This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. Basic KPIs include average daily rate (ADR) , occupancy (OCC), revenue per available room (RevPAR), and average length of stay (ALOS). Marketing KPIs. Revenue management KPIs.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Xotels

AUGUST 15, 2022

Unfortunately, the average occupancy per person per room was actually 20% lower than normal, which made it impossible to reach the total revenue target, because the average room rate was totally off. How will we collect more emails, mobile phone numbers, and FaceBook connections to be able to directly engage with our guests?

Market 59

Market Marketing Hotels Target Marketing 59

MediaBoom

FEBRUARY 23, 2024

Studying Demographics Understand the demographic characteristics of luxury consumers, including age, income level, occupation, and geographic location. Analyze demographic data to identify key segments within the affluent customer market. Executives, entrepreneurs, and professionals are often part of the luxury consumer market.

Consumer 98

Consumer Branding Market Research Market 98

Travelboom Marketing

NOVEMBER 7, 2023

Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics. Local DMO Participation One of the best ways to drive occupancy from visitors already interested in your destination is through your local DMO and/or Chamber of Commerce.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Hotelogix

APRIL 29, 2025

Has it helped you attain ROI? Content marketing tools Communication is key to staying in touch with your existing customers while attracting potential guests to your property. You can do this with email marketing, social media marketing, search engine optimization, PPC ads, etc. What is in store for hotel chains?

Hospitality 52

Hospitality Hotels Operations Market 52

Hotelogix

OCTOBER 18, 2023

This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements. You can direct your resources toward the most effective avenues by identifying which channels or strategies yield the highest returns on investment (ROI). 

ROI 40

ROI Hotels Accommodation Market 40

Cloudbeds

FEBRUARY 15, 2023

For example, GAC is typically higher in low seasons when room rates and occupancy are lower, and lodging properties spend more on marketing campaigns. To ensure ROI from your marketing efforts, consider using a digital marketing solution like Cloudbeds Amplify.

OTA 52

OTA Cost Per Click Revenue Market 52

Cloudbeds

FEBRUARY 16, 2024

A CRM allows hotels to gather and store guest data, manage email marketing campaigns, and simplify internal processes by providing a centralized platform for managing client information and interactions. Automation of workflows. Hotel integrations play a crucial role in automating workflows in the hospitality industry.

Sales 52

Sales Hotels Upsell Market 52

Experience Hotel

NOVEMBER 15, 2024

Les newsletters occupent une place essentielle dans le marketing hôtelier. De plus, certains outils comme le CRM Expérience, propose un système de tracking avancé permettant de mesurer le ROI (retour sur investissement) d’une campagne.

Market 52

Market Marketing Services Email Marketing 52