Email Marketing Intent OTA 
STAAH
JUNE 17, 2025
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. c) Speed Things Up A slow site kills intent. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. Aim for under 3 seconds. How is it useful?
Social Hospitality
MAY 8, 2025
How Can Hotels Enhance Guest Experience with Innovative Marketing? Hotels can enhance the guest experience using creative tools such as virtual tours, social media, and targeted email marketing. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence.
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gcommerce
AUGUST 4, 2025
Facebook started as a novelty, but quickly evolved into a powerful marketing tool with the launch of its advertising platform. Even OTAs provided a clear path to monetization…pay the toll. When Google launched, it was quickly accompanied by Google Ads. Today’s dominant LLMs don’t offer advertising models.
MediaBoom
DECEMBER 20, 2024
Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. Learn how to elevate your email marketing.
STAAH
JUNE 20, 2023
Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Are you new to SEO?
Cloudbeds
MARCH 15, 2023
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.
MediaBoom
DECEMBER 11, 2024
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.
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