March, 2012

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Effective Joint Sales Calls for Sales Success

Anthony Cole Training

One of the critical components of sales coaching is the ability of the sales managers and their sales people to run effective joint calls. As a president of a company occasionally I have sales people call on me. Whenever two people come out on the call my first thought is: Which one is the rookie? My other thoughts are: Why are two people here? Why is the manager with the salesperson?

Sales 181
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How to Know the Sales Person You are Interviewing is a Superstar

A Sales Guy

You want to upgrade your sales team, either because someone or somebodies didn’t work out or because your growing and could use some more sales power. Either way, if your adding a new sales person, you are upgrading your team. You wouldn’t hire someone worse or less impressive than the last person OR the existing team, would you? Let me help you a little on this one.

Sales 115
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Hotel Booking Attribution More Important Than Ever

eTourism

The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it's more important than ever to understand which elements of your marketing campaign are working for you, and which aren't.

Resorts 52
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Recruiting for Sales Success

Anthony Cole Training

"Men wanted: For hazardous journey, Small wages, better cold, long months of complete darness, Constant danger, safe return doubtful. Honour and recognition in case of success.". This is the alleged ad placed by Ernest Shakleton as he planned to set sail from England on his ship - the Endurance - bound for Antarctica. I've just come back from the annual BISA (Bank Insuracne and Securities Association) conference in Hollywood, Florida.

Sales 175
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Interviewing Questions - Better Sales People - More Sales Success

Anthony Cole Training

In a recent Forbes Magazine there was an article about the only 3 true interview questions you need to ask. Here is an excerpt of that article: The only three true job interview questions are: 1. Can you do the job? 2. Will you love the job? 3. Can we tolerate working with you? That’s it. Those three. Think back, every question you’ve ever posed to others or had asked of you in a job interview is a subset of a deeper in-depth follow-up to one of these three key questions.

Sales 169
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Ten Minus Seven Do's For Successful Selling

Anthony Cole Training

Here are my 10 'do's for successful selling: Do have lots of non-negotiable personal goals. Do have a plan to achieve those goals. Do inspect your activity and progress towards those goals. Do share your goals with someone that loves and cares about you. Do the sales work required to generate the sales required by your goals. Track your activities and the conversion of one step to the next.

Sales 154

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The Best Sales People Don’t Close Everything

A Sales Guy

As sales people we don’t have to sell to everyone. We can tell prospects; “Thanks, but no thanks.” The best sales people know this. There is this unwritten rule that says, for some reason, sales people HAVE to sell to everyone. The truth is we don’t. Just because someone wants to buy, doesn’t mean we have to sell to them.

Closing 114
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The Growing Chasm Between Sales Person 1.0 and Sales Person 2.0

A Sales Guy

I feel there is a chasm growing in sales between those who are embracing Sales 2.0 and those who are not. I’m not sure why, but I’ve always felt sales people and sales leaders can be some of the slowest adopters and critics of change. When things work, we stick with them. Sales people don’t change very quickly. It’s always been odd to me that people in such a dynamic occupation are so resistant to change.

Sales 113
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The Sales Curve vs The Sales Process

A Sales Guy

The sale process has always been part of the sales lexicon. You can’t get away from it. The sales process is traditionally a linear set of stages outlining how a sale happens from beginning to end. I’ve posted about this before. (Check out the video and corresponding ebook on the real sales cycle). Yesterday, I found this start-up curve on Fred Wilson’s blog and I couldn’t help but think it looks a lot like the selling world.

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How To Fire A Salesperson Without Creating A Stink

A Sales Guy

There is nothing more critical than being able to hire and fire as a sales leader. Building teams is all about hiring, coaching and unfortunately, sometimes firing. Firing is the most uncomfortable of the 3. Firing is hard. I’ve seen people get fired in more ways than you could imagine and it’s usually not pretty. It’s done so poorly, the manager is dreading it, the sales person is blindsided, and it leaves a stink on the entire team for days and sometimes weeks.

Hiring 112
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Finally, A Sales Person’s CRM

A Sales Guy

It’s no secret that CRM’s are not for sales people. They were built for management. This has been the problem with CRM’s for years. Sales people have bitched about the difficulty of updating CRM’s and managements CRM input demands since the first CRM rolled out 30 years ago. CRM’s suck for inputting data. They require multiple steps sales people don’t want to take.

Sales 112
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The Greatness Test

A Sales Guy

You want to know if you are great or destine for greatness? There is a simple test that will tell you. The test: Ask yourself this question; “If you were tgiven $100,000,000 for what you do, would you continue to do it afterward? Would you continue to do it with the same tenacity and commitment you do today? If the answer is yes, then you are great or on your way to greatness.

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Umbrellas Don’t Make it Rain

A Sales Guy

Umbrellas don’t make it rain. Just because the sun is out, doesn’t mean it’s warm outside. Just because America voted for Obama doesn’t mean we are a liberal country. Just because your numbers are off, doesn’t mean you have a shitty sales team. When trying to understand a problem, being able to differentiate between the cause OR a correlation is huge.

Sales 111
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Why We Lose Deals

A Sales Guy

Seth Godin posted this a few weeks ago. It’s a brilliant description of why sales people lose deals. In it he hits on why prospects lie to sales people. I highlighted the money quote. “We’ve decided to hire someone with totally different skills than yours…” and then they hire someone just like you, but more expensive and not as good. “We’re not going to buy a car this month, my husband wants to wait…” and then you see them driving a new car

Hiring 108
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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It’s here! The A Sales Guy Consulting Website

A Sales Guy

Over the weekend I launched a website for A Sales Guy Consulting. I’m very excited about it. The site is designed to teach as much as it is to attract. (here is a screen shot. You can check the entire site out by going to www.asalesguyconsulting.com or by clicking on the screenshot). My favorite part of the site is A Sales Guy U. A Sales Guy U will be a complete sales resource destination with videos, ebooks, white papers, blog recommendations, upcoming event/conference lists, infographi

Sales 108
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The Check Has Been Written

A Sales Guy

Ok, it was a PayPal transaction. Regardless, yesterday I happily transferred $1,800 dollars to Reeces Rainbow to support the Sader family efforts in adopting Charity. It was a great feeling and I’m so proud of this community. As I said before, I’ve never met the Saders, but I felt their cause was a noble one and a selfless one. The idea that we discard children because they don’t meet some notion we have on what a child “should” be is awful.

Sales 107
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Sales Incentives Shouldn’t Be Used as Motivation to Close More Deals

A Sales Guy

It’s not uncommon for people to ask me what’s the best way to motivate sales people to sell more. My answer is almost always the same. If you are using money to incent sales people to sell MORE, you have a big problem. I participated in this sales webinar yesterday; Best Practices in Modern Day Selling. You can listen to the session here.

Closing 106
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You Are Who You Hire

A Sales Guy

Do you wanna get a good feeling of the type of sales leader you are? Look at your direct reports. We are we who we hire. It’s really that simple. Hiring is an extension of our knowledge, our belief systems, our biases, our likes and dislikes. The people we hire are also a reflection of our confidence and self-esteem. The people we hire reflect those things about us we feel good about and those things we don’t.

Hiring 106
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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A HUGE Lesson for Sales from. a Techie????

A Sales Guy

I read this article Nobody Wants to Learn to Program over on the Invent with Python Blog. It is a great post and spot on! Sales could learn something from this post. The author is correct. Nobody wants to learn to program, they want to build a cool application. Al Sweigart, the author, nailed it with this: I frequently see a problem when people (especially techies) try to teach programming to someone (especially non-techies).

Sales 98
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Why Do Your Customers Buy From YOU?

A Sales Guy

I walk past a T-Mobile store everyday on my to my car. It is fairly busy when I walk by, yet every time I pass by, I find myself asking, Why? Why do these people chose T-Mobile over ATT, Verizon or Sprint. I’m not trying to bust on T-Mobile, but I can’t figure out why someone would chose T-Mobile over the other 3 major carriers. I know T-Mobile doesn’t have a better network.

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An Ignored Metric

A Sales Guy

A while back I wrote about the “ Forgotten Metric. ” I talked about how so few companies measure forecasting accuracy and why that is a mistake. In this post, I’m going to talk about another missed metric. It’s the average deal size. In all my years of selling I’ve never worked for a company, nor consulted with a company that measured the average deal size AND managed its sales people to it.

Sales 90
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Why Inspiration Doesn’t Exist

A Sales Guy

I often get emails or see in my Facebook and Twitter streams video’s and stories from folks calling them inspirational. They almost all follow a familiar pattern. The sender sends a link to the video or story with the caption, must see, AMAZING, so inspirational! What the caption always lacks is what it inspired in them and what action it inspired them to take.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Discarders vs. Reclaimers (and the middle that support them)

A Sales Guy

The Charity fundraiser deadline has past. We’ve raised $765.00. That is $235.00 short of our goal of $1000. Because I hate failing and because this is such an important cause, I’m going to extend the giving through today. I believe this community can get the $235.00 by tomorrow morning. If we hit our goal of $1000 with my match of 50% we will contribute $1,500 of the $18,000 the Saders are trying to raise.

Closing 85
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Hight Profit Selling

A Sales Guy

I follow Mark Hunter on Twitter and have for quite sometime. I RT his stuff often. If you follow me on Twitter, I’m sure you’ve found a post of his from my Twitter stream. Mark is launching a new book today. It’s called High Profit Selling. I’m looking forward to reading it. I’m one chapter in and I already like where Mark is going.

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A Quota That Can’t be Missed

A Sales Guy

We are 70% to our goal of $1,000 dollars for Charity. Thanks to all of you who have already donated. Sales people get a bad rap for being money hungry, selfish, primadonnas, but this isn’t true. Sales people are athletes. We are goal oriented. We cut through the muck and get right to real problems and solve them. The Saders challenge to save baby Charity is human problem.

Sales 84
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Avoiding a Horrific Fate – Charity Update

A Sales Guy

Rob Sader, the soon to be Father of Charity, sent me this picture the other day. It is a picutre of a down syndrom girl named Ksenia. Ksenia was transferred to a mental institution after she turned 4. Unlike Charity, she was not adopted. Kesnia was abandoned by her family; mother, father, aunts, uncles, and grandparents. She was sent to an orphanage or “baby house” for the first four years of her life and then after she turned 4 she was transferred to a mental institution.

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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Learn to Love Problems

A Sales Guy

There are two ways to look at problems. You can see them as a pains in the ass and things to avoid or you can view them as opportunities, something to embrace. Problems come with lot’s of emotion. Therefore, it’s easy to want to avoid them. Avoiding them however will be catastrophic. Yes, “will!” Embrace the fact your pipeline is weak.

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The Brazilian Beat Down

A Sales Guy

I haven’t posted here in 3 days. That is out of character for me and this blog so I wanted to tell you why. I spent last week in Brazil with a client. They are a phenomenal client. We’re working on some great things and making great progress. We’re attacking almost every part of their sales organization. Little is being left a lone.

Sales 73
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Facebook Introduce Private Messaging For Brands

eTourism

The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system.

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Facebook Premium: Big News For Your Social Media Campaign

eTourism

Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!