Report: Independent hotel guests want personalization over price
Hotel Business
JULY 14, 2025
An overwhelming majority (95%) of travelers say personalized offers or recommendations based on their interests would make them more likely to book a stay at an independent hotel, according to TakeUp ‘s “ The Voice of the Boutique Travel Guest 2025 ” report. The report is based on a survey of 350 travelers who regularly stay at independent properties and reveals key insights into guest expectations, booking behaviors and technology acceptance. “While our previous research
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